Wed May 18 CEST (over 1 year ago)
In your timezone (EST): Tue May 17 6:00pm - Tue May 17 6:00pm
Langelinie 10, 2100 København, Denmark
The current supply chain shortages coupled with increasing economic growth levels post COVID-19 has resulted in unprecedented inflation levels across markets. It poses substantial structural challenges for firms to protect margin levels by passing on cost increases of raw materials to customers.
Traditionally, firms have managed price increases on an annual basis. However, the current dynamics and challenges have forced firms to adjust prices with accelerated frequency basis. This poses significant challenges both organizationally and towards the market.
Unfortunately, it is an activity that most firms fail with or have never truly institutionalized in the first place. In fact, our research suggests that the average realized price increase is only at index 33% relative to the planned target increase.
Join us on May 18. from 08.30-10.30 to learn more about how to succeed with protecting margins through short term smart price increases.
The presentation will focus on following topics:
How to intelligently address inflation in the short term to protect margins while accounting for long term brand ramifications?
How to gain a strategic view on which products drive customer price perception?
How to change product and packaging strategy to ensure a strong competitive position despite inflationary pressure?
How to build a sustainable price increase process that can tackle challenges arising in the future?
Which strategic challenges and pitfalls are most prevalent with our customers?
What are successful companies doing?
The event is a solely physical event and virtual participation is not possible. The event is free of charge.
As the world’s number one Topline consultancy, Simon-Kucher & Partners conducts more than 1,000 pricing project every year and have helped clients strategically tackle high inflation. In this session, we will share selected cases to show how practically this is done.
Nicolai Broby Eckert
Manager, Simon-Kucher & Partners