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Event Date | Tue Jun 20 EDT - Wed Jun 21 EDT (over 1 year ago) |
Location |
New World Stages
340 W 50th St, New York, NY 10019, USA |
Region | Americas |
Network with the brightest minds as the creator and influencer marketing community descend on NYC for a day and a half of insights and debate. Alongside an unrivaled opportunity to meet the smartest brands, creators, agencies and tech that drive the creator economy forward. Whatever your objective, you’ll walk away with several strategies, new ideas and the confidence to convince any C-Suite that influencer marketing can drive incredible results in an authentic, transparent and measurable manner.
Why Attend?
The Creator Economy continues to evolve at pace, with marketing dollars increasingly being allocated by brands eager to reach consumers in a creative, timely and authentic way. As a brand or retailer, how can you navigate the intricacies of the channel to execute a successful campaign? This is the question that IMS New York is here to answer. Our conference will programme content purely for brands and retailers, to ensure they walk away with actionable insight, which will enable them to maneuver their way through the planning, execution, and measurement of smart influencer marketing campaigns. You’ll be learning from your peers, with brands who are already pumping millions of dollars into influencer partnerships; whether via long-term ambassadors or a carefully selected panel of Creators. Discover how they measure success and put creativity and control in the hands of their partners to fuel the desired outcomes. Whatever your objectives, influencer marketing can drive incredible results for your business in an authentic, transparent and measurable manner.
Tracks & Key Areas of Focus:
• Creator Identification
• The Creator Economy
• Social Experience & Live Shopping
• Creator Partnerships for Funnel Success
• Harnessing the Network Effect
• Technologies for Creator Success
• Regulation & Standardization
• Gaining Decentralized Business Value from Creators
• Outcome-Based Influencer Marketing
• The Revised Creator Marketing Matrix
• Ambassadorial Commerce of the Future
2023 Speakers
Saheedat Abdul
Global Influencer Lead, Airbnb
Jason Amar
Marketing Director, Bimbo Bakeries USA
Julian Andrew
Digital Talent Director, Voss Management
Sherlen Archibald
Co-Founder, We The Roses Culture Agency
Leslie Arredondo
Commercial Music and Creative Licensing, Latin America, Bytedance
Aditi Banga
Head of Creator Monetization & Innovation Partnerships, Meta
Keith Bendes
VP Marketing & Strategy, Linqia
Cathal (Catty) Berragan
Marketing Director, thirdweb
Jake Bjorseth
Founder & CEO, Trndsttrs
Jaime Cohen
Head of US Influencer Marketing, Goat Agency
Tony Colvin
Senior Growth Marketing Manager, Albertsons Companies
Maria Costa
Director of Brand and Integrated Marketing, M.M.LaFleur
Farah Deen
Influencer Relationships, Luxe Division, L'Oreal
Meghan Donovan
Founder, wit & whimsy
Jason Falls
EVP, Marketing, CIPIO.ai
Marcel Floruss
Founder/ Editor, One Dapper Street
Marissa Gabela
Director, Influencer, Golin
Lindsey Gamble
Associate Director of Influencer Innovation, Mavrck
Cristy Garcia
CMO, impact.com
David George
Manager, Digital Partnerships Marketing, Mattel & David George & Co.
Jennifer Gordon
Manager, Music Licensing, Mattel, Inc.
Julian Greene
Head of Creators, Flagship
Jenny Heinrich
EVP, Influence, Jenny Heinrich LLC
Taylor Kaplan
New Business Development, Klarna Creator Platform
Sam Katz
Founder/Partnerships Lead, SK Consulting/Popsixle
Amanda Levine
Senior Director, Music & Licensing, Platinum Rye Entertainment
Lauren Ludlow
Founder and Creative Director, Ludlow Social
Jason Nichols
Client Partner, Meta
Gary Orellana
SVP, Influencer Marketing, Dentsu Creative
Zach Oscar
Influencer Manager, Kairos Media
Gabrielle Pajer
Influencer Marketing, Account Director, CJ
Rachael Ryan
Global Research & Insights Manager, TikTok
Daniel Sánchez
CEO & Founder, Influencity
Jessica Spar
SVP, Head of Social + Influencer Marketing, KWT Global
Lyle Stevens
CEO and Co-Founder, Mavrck
Jim Tobin
CEO, Ignite Social Media
Jiji Ugboma
Associate Director, Publisher Engagement, SHE Media
Johanna Voss
CEO & Founder, johanna b. voss Agency
Kaijona (KJ) Wade
Director, Influencer & Affiliate, PubW
Olivia Zhou
VP, Talent & Partnerships, Rolen Group, division of CEG, Inc.
2023 Sponsors
PLATINUM SPONSORS:
• Captiv8
• CJ
• Influencity
• MAVRCK
SUPPORTING SPONSORS:
• Affable. ai
• Aspire
• Fluvip
• Impact
• Influencity
• Stylink
• Goat
• Undertone