Insurance: Thinking Outside the Box with Loyalty 2023 | The Financial Services Forum | 29 November 2023 | Publicis Sapient, 63 Turnmill St, London EC1M 5NP, UK
Venue
Publicis Sapient
Publicis Sapient, 63 Turnmill St, London EC1M 5NP, UK
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| Event Date |
Thu Nov 30 GMT (about 1 year ago)
In your timezone (EST): Wed Nov 29 7:00pm - Wed Nov 29 7:00pm |
| Location |
Publicis Sapient
63 Turnmill St, London EC1M 5NP, UK |
| Region | EMEA |
Details
Within other industries, there are common initiatives for customers to save money - over half of UK consumers participate in one or more loyalty programmes. However, these are few and far between in the insurance market and there is little public awareness for existing programmes in the sector.
In this competitive environment, it is important to find new ways to attract and retain customers beyond price alone. What do consumers value from insurers and is there an opportunity for insurance marketers to think differently when it comes to attracting new customers?
Speakers
2023 Speakers
Dan Cole
Senior Managing Director, Publicis Sapient
Fiona Allan
Senior Clubcard Proposition Manager, Tesco Bank