Integrated Branding 2020 | Canadian Marketing Association (CMA) | 4 May 2020 |

Branding drives how global networks define your value, image, and persona. Corporate leaders have traditionally spearheaded branding initiatives; however, marketing has transformed into a dynamic, powerful champion of branding strategy and execution.

CMA’s Integrated Branding is a 10-week online course designed for marketing professionals who are eager to uncover C-suite motivations behind brand value and delivery. Our students are emerging brand leaders and keen learners, enthusiastic to discover how the proactive management of customer interactions, communications, and product/service delivery enhances brands today.

This course is a blend of strategic theory and tactical guidelines, providing the foundational elements of branding. We also examine relevant, timely examples of branding in practice. These knowledge and skills allow students to explore how to develop a brand from scratch, how to manage a re-branding project, as well as how to execute day-to-day communications and successful marketing campaigns.

At the end of participating in this course, you should be able to:
• Understand and develop a Corporate Strategy
• Hone your Brand Strategy to enhance the Corporate Strategy
• Define your target customers and improve their Brand experience
• Identify the fundamental steps to develop a new Brand and/or enhance an existing Brand
• Design and implement tactical integrated Branding programs that will grow the value of your organization’s Brand and business
• Create impactful marketing communications that align with Brand strategy
• Craft successful internal Branding communication programs
• Measure Brand value and manage a Brand crisis

Features:
• Interaction with a branding expert
• Latest technologies
• Recorded videos with synchronized PowerPoint presentations
• Discussion boards and forums for group collaboration
• Technical Support

Benefits:
• Anywhere and anytime access
• Flexible to suit your schedule
• No travel time
• Interactive learning experience
• Online Certificate in Integrated Branding awarded upon successful completion of all course requirements

2020 Instructor

Wendy Boyd

2020 Sponsors

MAJOR SPONSORS:
• BMO
• CIBC
• Environics
• Microsoft
• Salesforce
• Scotiabank
• TD