Is The MQL Dead? Should it Be? 2023 | BrightTALK | 30 May 2023 | Webinar
Venue
What is Qwoted?
Qwoted is a free expert network: we help reporters connect with experts & we help those same experts build relationships with top reporters.
| Event Date |
Wed May 31 UTC (over 1 year ago)
In your timezone (EST): Tue May 30 8:00pm - Tue May 30 8:00pm |
| Location | Webinar |
| Region | All |
Details
Join revenue gen and marketing leaders from RollWorks and Drift for a lively roundtable webinar to discuss and debate whether leads are dead or not.
During the webinar, we'll get into:
• A deep dialogue around signals and what to focus on
• If thought leaders killed the lead - what did they give us instead?
• Will we ever stop arguing about leads being dead?
• The role of account-based marketing as an alternative to lead generation
• How to incorporate lead generation into your own marketing strategies, and pitfalls to avoid
The panel experts will offer their perspectives on these topics and more, sharing their experiences and insights. You’ll leave with a better understanding of the current state of lead generation and its potential for driving business growth.
Speakers
2023 Speakers
PRESENTOR:
Jodi Cerretan
VP of Marketing, RollWorks
Ottavio Dattalo
Integrated Marketing Manager at Drift