JM Webinar Series: Insights for Managers 2020 | American Marketing Association | 18 March 2020 |
What is Qwoted?
Qwoted is a free expert network: we help reporters connect with experts & we help those same experts build relationships with top reporters.
| Event Date | Wed Mar 18 EDT (over 4 years ago) |
| Region | Americas |
Details
This webinar will report findings of an NIH-sponsored study forthcoming in the Journal of Marketing that uses advanced machine learning to develop personalized cancer outreach marketing efforts that can simultaneously improve patient screening completion rates by up to 24 percentage points and return on outreach programs by up to 96 percent.
Join this webinar to learn about this research and how you should approach personalized healthcare marketing.
Speakers
2020 Speakers
Yixing Chen
Ph.D. Student, Texas A&M University
Hari Sridhar
Professor of Marketing, Texas A&M University
Vikas Mittal
J. Hugh Liedtke Professor of Management – Marketing, Rice University
Sunil K. Singh
Assistant Professor of Marketing, University of Nebraska–Lincoln
Detelina Marinova
Frances Ridge Gay MBA Professor and Professor of Marketing, University of Missouri
Christine Moorman
Editor-in-Chief, Journal of Marketing