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Event Date Wed Mar 18 EDT (almost 2 years ago)
Region All

La-Z-Boy: Using Technology to Drive In-Store Sales 2020 - La-Z-Boy’s strategic decision to add customer-facing tech tools delivers a more meaningful shopping experience to customers with the ultimate goal of driving sales. Hear more about the vision and creation of the La-Z-Boy 3D suite containing both augmented reality (AR) and virtual reality (VR) experiences that allows customers myriad ways to see La-Z-Boy products and experience their space. Plus, get an early look at results of the newly implemented strategy.


2020 Speakers

Gail Applin
Sr. Manager of Website Experience, La-Z-Boy Inc


Marc Pritchard
Chair, Chief Brand Officer, Procter & Gamble

Bob Liodice
Chief Executive Officer, President & CEO, ANA

Paul Alexander
Treasurer, Chief Marketing, Communications Officer

Christine Manna
President, Chief Operating Officer, ANA

Bill Duggan
Group Executive Vice President, ANA

Dan Jaffe
Group Executive Vice President, Government Relations, Association of National Advertisers

Robert Rothe
Group Executive Vice President, Chief Information Officer, Association of National Advertisers

Bill Tucker
Group EVP, Member Relations, Association of National Advertisers

Brian Davidson
EVP, Member Relations, Association of National Advertisers

Duke Fanelli
EVP & CMO, Association of National Advertisers

Kathleen Hunter
EVP, Association of National Advertisers

Nick Primola
Executive Vice President, Association of National Advertisers

Ken Beaulieu
Senior Vice President, Senior Vice President of Marketing, Communications, The ANA

Senny Boone
Senior Vice President, Association of National Advertisers

Christina Curry
Senior Vice President, Association of National Advertisers

Marni Gordon
Senior Vice President, Committees & Conferences, Association of National Advertisers

Lisa Guhanick
Senior Vice President, Senior Vice President, Association of National Advertisers Inc

Edward Kabak
Senior Vice President, Chief Legal Officer, Brand Activation Association

Mark Kaline
Senior Vice President

Mike Kaufman
Senior Vice President

Mark Liebert
Senior Vice-President, Data Marketing & Analytics, Association of National Advertisers

Barbara Markfield
Senior Vice President, Brand Activation, Association of National Advertisers

Lana Mavreshko
Senior Vice President, Association of National Advertisers

Kristen McDonough
Senior Vice President, Experienced & Strategic Event Planner

Christopher Oswald
Senior Vice President, Government Relations, ANA

Tracy Owens
Senior Vice President, Business Development & New Member Acquisition, Association of National Advertisers

Kristina Sweet
Senior Vice President, CEO, Founder, SKED

Ed Berg
Vice President, Deputy General Counsel, BioMarin

Vivian Frouxides
Vice President, Marketing Professional, Integrated Marketing Strategy, C-Suite Management, Global Partnerships, Events, Training

Mark Galliher
Vice President, VP, Data Marketing & Analytics Brand, Association of National Advertisers

Jerusha Harvey
Vice-president, Data & Marketing Association

Denise McDevitt
Vice President, ASA

April Rueppel,
Vice President, ASA

Andrew Somer
Vice President, ASA

Michele Tomeo
Vice President, ASA

Robert Traino
Vice President, VP, Marketing & Communications, AN

Wilson Vargas
Vice President, Construction

Bill Zengel
Vice President, B2B Practice Leader, Association of National Advertisers


Douglas Wood, Esq.
Partner, Reed Smith LLP,


Paul Alexander
Eastern Bank, Chief Marketing, Communications Officer, Eastern Bank

Douwe Bergsma
Independent, Chief Marketing Officer Piedmont Healthcare, Dean Cannes Lions School, ANA Board of Directors, Keynote Speaker

Lynne Biggar
Visa, Chief Marketing & Communications Officer, Visa

Linda Boff
General Electric, CMO, GE

Chris Brandt
Chipotle, Executive Team Member, Award Winning Chief Marketing Officer

Amanda Brinkman
Deluxe,Chief Brand, Communications Officer, Global Brand, CMO, Producer, Spokesperson, Marketing Executive, Creative Director

Emily Callahan
Chief Marketing & Experience Officer, ALSAC

Fiona Carter
AT&T, Chief Brand Officer, AT&T Communications

Suzy Deering
EBay, Board of Director, ebay CMO & Global Brand Lead PODs

Norman de Greve
CVS Health, Chief Marketing Officer, CVS Health

John Dillon
Chief Brand Officer, SVP Marketing, Denny's

Alicia Enciso
Nestlé, Chief Marketing Officer, Nestlé USA, Creating Engaging Experiences for Healthier, Happier Lives

Jill Estorino
Disney, Executive Vice President, Global Marketing, Sales, Walt Disney Parks, Resorts

J. Russell Findlay
Hiscox, CMO, GM, Advisor, Philanthropist

Morgan Flatley
US CMO McDonald's

Rick Gomez
Target, EVP & CMO

Gerald Johnson II
Executive Vice President, Health Equity & Chief Diversity Officer American Heart Association

Gerald Johnson II
Executive Vice President, Health Equity & Chief Diversity Officer American Heart Association

Keira Krausz
President, Nutrition Business Unit, Tivity Health, Nutrisystem

Wes Laird
Chief Marketing Officer, USAA

Rich Lehrfeld
SVP - Brand Marketing, Creative, Media, Walmart

Kristin Lemkau
CEO, US Wealth Management, JPMorgan Chase

Alison Lewis

Marcel Marcondes
U.S. Chief Marketing Officer, Anheuser-Busch

Rob Master
VP Media, Digital Engagement, Unilever

Michelle Peluso
SVP Digital Sales & Chief Marketing Officer, IBM

Marc Pritchard
Chief Brand Officer, Procter & Gamble

Raja Rajamannar
Chief Marketing & Communications Officer, President, Healthcare Business, Mastercard

Elizabeth Rutledge
Chief Marketing Officer, American Express

Jennifer Saenz
Frito-Lay, President, PepsiCo Global Foods, PepsiCo

Diego Scotti
Verizon, EVP, Chief Marketing Officer, Verizon

Heather Stewart
General Motors, EVP, Chief Marketing Officer, Verizon

Nuno Teles
President Diageo Beer Company, USA

Gail Tifford
Chief Brand Officer, Weight Watchers

Matt VanDyke
Director, US Marketing, Ford Motor

Meredith Verdone
Bank of America

Karen Walker
SVP, Chief Marketing Officer, Intel Corporation

Sponsors & Partners

2020 Sponsors

• Active
• a+e
• Deloitte
• Disney
• Facebook
• Google
• Meredith
• Pandora
• Pin It
• Twitter
• United States Postal Service
• Xandr

• iHeart Media