The Whitley
The Whitley, 3434 Peachtree Rd NE, Atlanta, GA 30326, USA

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Event Date Wed May 15 ADT - Thu May 16 ADT (over 2 years ago)
In your timezone (EST): Wed May 15 7:00am - Thu May 16 3:30pm
Location The Whitley
3434 Peachtree Rd NE, Atlanta, GA 30326, USA
Region Americas

Leveraging marketing analytics to discover new value creation opportunities

Most organizations have only scratched the surface of what’s possible when you take an analytical, data-driven approach to your marketing.

At the Marketing Analytics Conference (MAC) 2019, you will learn from senior brand and data science marketers about the latest strategies in Attribution, Machine Learning, Segmentation & Microclusters, and cross-channel integration. To drive skill-building, MAC 2019 features two tracks throughout the event to go into what’s next in data science and marketing.


2019 Speakers

Joe Guith
President, McAlister’s Deli

Derek Banta
Director of Concepts, Global Innovation, UPS

Brad Williams
Shopper Experience Innovation, Coca-Cola

Seda Pazarbasi
Managing Director, Marketing Insights, Analytics & Digital Optimization, American Cancer Society

Amir Kabbara
Head of Digital Marketing & Consumer Innovation, Amazon

Jesse Wilson
Data Science and Analytics Lead, Publicis Sapient

Chris Harrison
President, FullContact

Giri Tatavarty
Vice President of Data Science, 84.51

Ray Owens
Chief Executive Officer, DX Marketing

Tom Treanor
Global Head of Marketing, Arm Treasure Data

MJ Panda
Vice President for Global Commercial Product Analytics, American Express

Ash Dhupar
Chief Analytics Officer, Publisher’s Clearing House

Seth Goren
Senior Vice President, Media, Strategy & Analytics, Discovery

Mark A. Kaline
Senior Vice President Data Marketing & Analytics, ANA

Ningyu Chen
Vice President, Data Platforms & Services, Macy’s

Chris Hawk
Connections Investment Performance, Coca-Cola North America

Alex LePage
Vice President of Product Marketing, Neustar

Andrew Desmarais
Director of Business Development, KnowledgeHound

John Pfalzgraf
Senior Director of Insights, Paper Goods, Georgia Pacific LLC

Katie Malone
Director of Data Science, Civis Analytics

Titania Jordan
Chief Marketing Officer, Bark

Mark Coffey
Executive Vice President of Partnerships, GasBuddy

Karisa Booker
Director of Guest Analytics, AMC Theatres

Julius Lai
Senior Vice President, Digital and Loyalty Marketing, AMC Theatres

David Elgin
Vice President of Analytics, Atlanta Hawks

Rob Laycock
Vice President of Marketing, Atlanta Hawks

Sol Rashidi
Chief Data Officer, Sony

Scott Schmidt
Head of Growth & Acquisition, Stash Invest

Luke Mortensen
Director of Marketing Analytics, Global ROI and Americas, PayPal

Tunc Berkman
Chief Marketing Officer, Vestel

Doug Nielson
Senior Vice President Innovation Research & Development, U.S. Bank

Sponsors & Partners

2019 Sponsors

• Neustar

• Civis
• CXMarketing
• FullContact
• Publicis Sapient
• Arm Treasure Data

• 8451
• Scaled Inference

• Analytic Edge
• Fivetran
• Database USA

• KnowledgeHound