Marketing and Sales Summit 2020 | American Marketing Association | 21 April 2020 | The Alfond Inn at Rollins College, 300 E New England Ave, Winter Park, FL 32789, USA
Venue
The Alfond Inn at Rollins College
The Alfond Inn at Rollins College, 300 E New England Ave, Winter Park, FL 32789, USA
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| Event Date | Tue Apr 21 EDT - Thu Apr 23 EDT (over 4 years ago) |
| Location |
The Alfond Inn at Rollins College
300 E New England Ave, Winter Park, FL 32789, USA |
| Region | Americas |
Details
Optimize the Roles to Break Down Barriers to a Successful Customer Experience
One of the most challenging (and potentially frustrating) aspects of modern life as a marketer can be the relationship between marketing and sales. The axiom that marketers are from Mars and salespeople are from Venus makes it sound hopeless, yet the classic lack of cultural, strategic and operational alignment between sales and marketing is quite addressable and actionable!
The AMA Marketing and Summit is designed to help you break down longstanding political barriers and provide hands-on learning, You’ll leave with an actionable roadmap for you to tackle the goal of marketing and sales alignment and optimization of the customer experience.
Speakers
2020 Speaker
Greg W. Marshall
Charles Harwood Professor, Marketing & Strategy,Crummer Graduate School of Business, Rollins College