Marketing Day 2023 | Emarketing.fr | 22 November 2023 | Laho Business Center, 5-9 Rue Van Gogh, 75012 Paris, France

Times are changing, including because of the health crisis, accelerating the developments already underway. In this context of digital and responsible transformation, companies must respond to the new desires and behaviors of consumers while respecting their DNA.

The event celebrates its tenth anniversary by highlighting these transformation issues affecting all aspects of marketing. The event accompanies brands in their transformation for the next year and the decade to come, in a world where consumers are sometimes paradoxical.

Why you should attend:
• Explore and decipher the topics that will mark the evolution of marketing in 2024 and in the years to come, such as AI, blockchain, metaverse, gaming, low-tech, resilience or degrowth.
• Find out how to deal with new digital players driven by responsible commitments.
• Meet more than 200 Marketing decision makers and expand your network! Don't miss the opportunity to network with industry professionals.

Discover the 4 main themes of this day:
Branding
• The brand must evolve to speak to everyone, but how? How to modernize its image while remaining faithful to its past? How to become an international brand? How to remain desirable and adapt to economic fluctuations? How to innovate and stand out from competitors? These multiple questions are crucial for the survival and success of a brand.

Pub & Media
• The media industry is constantly changing. The digital giants are seeing their growth slow, giving way to new competitors like TikTok. The boundaries between on and offline are blurred, with the rise of programmatic which offers DOOH or television the flexibility of digital. Television is no longer the only mass media, social networks and content creators on YouTube and Twitch are innovating and offering increasingly professional content.

Retail
• The pandemic has changed the distribution sector, with a strong comeback of physical stores and a slowdown in online commerce. Retailers are looking for new business models to get out of the crisis: premium, discount, rental and second-hand, subscription and direct sales, retail media, shop in shop, social commerce or Web3. These topics are crucial to the future of modern commerce.

Innovation
• Companies devote part of their resources to innovation to improve their competitiveness and obtain impact in the media and on social networks. Topics that will mark the evolution of marketing in 2024 include AI, blockchain, metaverse, esports and gaming, as well as low-tech, resilience and degrowth.