Fri Mar 12 GMT (11 months ago)
In your timezone (EST): Fri Mar 12 3:00am - Fri Mar 12 12:00pm
11 Ordnance Crescent, Greenwich Peninsula, London SE10 0JH, UK
We have developed the 4 P's of Marketing Technology which will frame our agenda:
• Planning & Strategy - Developing a cornerstone of your marketing strategy, your martech plan & road map that wraps around customer journey, powers your channel marketing and accelerates your broader marketing strategy to business goals. From 2019/2020 martech industry insights to our framework for delivering your marketing tech plans.
• People & Teams - The skills, people, partners & team structure needed to deliver your martech strategy. Marketing technologists, marketing automation managers, marketing operations managers, data scientists, growth hackers to AI replacing roles.
• Platforms, Apps & Ecosystems - Marketing tool selection to building your complete marketing stack. In-depth martech case study sessions on the tech enabling/optimising advertising & promotion, commerce & sales, content & experience, data, management and social & relationships. From email marketing, search, content, social, measurability; conversational marketing, multi-channel automation & personalisation, sales enablement to rolling out your CDP.
• Process & Operations - Martech enabled marketing operations, agile marketing management to growth hacking processes; speed, adaptability and rapid experimentation.
VP Platforn Ecosystem, HubSpot; Editor, Chiefmartec.com
Senior Digital Marketing Manager, Vodafone
Digital Product, Bauer Media
Director of Business Marketing, Twitter EMEA
Commercial Operations and Technology, EMEA at Eaton
Head of Client Solutions, Freshfields
Alex De Fursac Gash
Senior Executive Advisor, Gartner for Marketers
Senior Manager, Acquisition, HubSpot
Head of Insight, Data & Marketing Association
MarTech Practice Lead, MRM//McCann
Senior Marketing Manager, Marketo an Adobe Company
General Manager EMEA, Tealium
Enterprise Account Executive, OneTrust PreferenceChoice
Project Delivery Manager EMEA Mouser Electronics a Workfront Client
VP Demand Generation, Bynder
General Manager, Integrate
Head of Marketing Technology, Arm Treasure Data
VP Global Marketing, Highspot
Senior Technical Account Manager, International Markets, Sparkpost
CEO, MarTech Alliance
TV host and Comedian, Compere