Maverick Marketing: Creating Differentiation in Institutional Sales & Marketing 2020 | Clear Path Analysis | 2 April 2020 | TBA, TBA
Venue
TBA
TBA, TBA
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| Event Date | Thu Apr 2 EDT (over 4 years ago) |
| Location |
TBA
TBA |
| Region | All |
Details
Differentiating your business is key when appealing to your target market and setting yourself apart from the competition. As asset managers, financial technology providers, fund service agents, and other service providers to the institutional finance sector diversify their service offerings and end up competing more and more for the same mandates, it is becoming increasingly essential to create a strong, unique, and impactful brand story.
The Maverick Marketing: Creating Differentiation in Institutional Sales and Marketing seminar brings together 80+ leading marketing and sales professionals to share their insights and experiences in implementing effective communication strategies in a crowded marketplace. Focussed on cross-media tactics, the seminar will address the role of different media channels as well as the growing role of technology solutions within marketing and sales strategies, all with the aim of clarifying for our audience enhanced ways to better differentiate their business and offerings.
Speakers
2020 Speakers
KEYNOTE SPEAKERS:
Lance Walker
Chief Executive Officer, Ministry of Innovation
MODERATOR:
Noel Hillmann
Chief Executive Officer, Clear Path Analysis
PANELLISTS:
Steve Young
Marketing Director, SS& C Advent
Emma Cusworth
Head of Marketing Strategy, Lombard Odier Investment Management
Sam Wilkes
Marketing Manager, Fairway Group
Simon Males
Founder and Managing Partner, Carrick Roads Capital