Maximize a Pricing Study’s ROI: When, Why, and to What Depth Should You Conduct a Pricing Project? 2022 | Simon-Kucher & Partners | 3 November 2022 | Webinar
Venue
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| Event Date | Thu Nov 3 EDT (about 2 years ago) |
| Location | Webinar |
| Region | Americas |
Details
Change is constant: Customer expectations evolve, new competitors enter the scene, and your company’s strategy and products continue to advance. It is impossible to wait for a period of stability when it might seem logical to launch an in-depth review and modification of your pricing and packaging strategy and approach. However, multiple factors – from your company’s readiness to the market’s change velocity – should be considered when exploring your pricing options. Timing is key to maximize the return on an investment into a pricing study.
Key Takeaways:
• Reasons for change: Identifying market conditions that indicate the need for a pricing and packaging study.
• Flavors of pricing: Understanding the spectrum of pricing projects, from incremental to disruptive.
• Prerequisites for success: A framework to guide the pricing and packaging study decision process at your company.
Speakers
2022 Speakers
Ken Pretti
Senior Director, Simon-Kuncher & Partners
Shahryar Kabir
Growth Strategy, Simon-Kucher & Partners