Measure It To Manage It: Understanding Analytics & How To Determine Online Success 2022 | Community Bankers Webinar Network | 7 June 2022 | Webinar
Venue
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| Event Date | Tue Jun 7 EDT (over 2 years ago) |
| Location | Webinar |
| Region | All |
Details
Does dealing with online marketing analytics leave you feeling dazed and confused?
Don’t let the sheer volume of data be your undoing. Using straightforward lay terminology, this practical webinar will teach you how to measure, manage, and corral the data.
AFTER THIS WEBINAR YOU’LL BE ABLE TO:
• Recognize the value of tracking and analyzing data as part of the big picture of strategic marketing and promotional efforts
• Identify the various sources of data you want to capture and how they will help build the story of your efforts
• Explore the different data collection options you already (likely) have from across your website, email marketing, social media, marketing automation, and possibly third-party providers
• Leverage free (and some paid) tools such as the Google suite of services (i.e., Analytics, Search Console, Tag Manager, Optimizer) and others in gathering and understanding key website visitor behavior and performance
• Tie in your social networking data to determine what types of posts and activities are moving the needle (and if they are not, what you should do about it)
• Develop a reporting process to make it easier for data to be shared among others at your institution to help tell the story of your digital engagement efforts
Speakers
2022 Speaker
Eric Cook
Digital Strategist, WSI Digital