Meet-Up: Marketing Creativity in an AI World 2023 | HotTopics.ht | 29 November 2023 | Virtual
Venue
Virtual
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| Event Date |
Thu Nov 30 UTC (about 1 year ago)
In your timezone (EST): Wed Nov 29 7:00pm - Wed Nov 29 7:00pm |
| Location | Virtual |
| Region | All |
Details
CMOs and marketing leaders are under intense pressure to provide direct and tangible value to the business. In many ways, advanced machine learning and AI may be able to help in part due to efficiency gains and problem-solving. But, what does this mean for the creative process at the heart of what it means to be a marketer? In other words, if AI is to be marketers' productivity co-pilot, how can marketers become the creative co-pilot in turn?
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