MENA CMO: Marketing Leaders 2019 | Marcus Evans Middle East | 28 October 2019 | TBA, Dubai, UAE

Why Should Attend?
The rise of technology has necessitated the need for brands to engage with consumers through experiential marketing. With a booming population of millennials, the MENA region offers a tremendous opportunity for marketers to leverage this trend, drive richer brand experiences that “wow” their consumers and enable them to create and tell their own stories. According to Nielsen; ROI measurement, marketing technology and advertising waste are key concerns among CMOs. Marketing as a growth driver for brands has never been more important and CMOs bear the brunt of this responsibility.

Key Topics:
• Staying at the Forefront: Accelerating your Role as the Global Business Growth and Brand Leader
• Reaching the Far Corners: How Business, Diversity and Culture Tells Your Brand’s Story
• Transitioning from a Traditional to Innovative CMO: Embracing Digital Change and Acquiring New Skills
• Demystifying Artificial Intelligence (AI) and Powering your Platforms into Hyperdrive
• Voice, Visibility and Value: Brand Positioning that is Centred towards Gen Y and Z

2019 Speakers

Benjamin Schroeder
SVP – Head of Communications, Siemens

Peter DeBenedictis
CMO – Middle East & Africa, Microsoft

Preeti Mundhra
Head of Marketing & Partnerships – Liv, Emirates NBD,

Sergey Gerashchenko
VP – Business Marketing, Etisalat

Abdelaziz Mohammed
Director – Digital Marketing, Emaar

Susan Jain
CMO, IBM Middle East & Africa

Haidi Nossair
Marketing Director MERAT, Dell Technologies

Fida Kibbi
Vice President – MMEA Marketing & Communications, Ericsson