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Event Date | Wed Feb 7 EST - Thu Feb 8 EST (almost 7 years ago) |
Location | Boston, MA, US |
Region | Americas |
Attending This Premier marcus evans Conference Will Enable You To:
• Define the millennial consumer to guide segment strategy with Bank of America
• Create a millennial-driven organizational mindset and dissolve organizational silos with Vanguard
• Shift markerting strategies to engage millenial audiences and fuel brand awareness with Morgan Stanley and Sun Life Financial
• Secure partnerships with FinTech start-ups to drive growth and attract customers with Citi and Webster Bank
• View social media as the cornerstone marketing strategy to incresase the reach of your brand message with BMO Financial Group
• Extract critical insights through surveys, research methodologies, and social listening witb Foremost Insurance Group
• Solve talent shortage challenges by attracting and retaining millenial employees with E*TRADE
Who Should Attend:
marcus evans invites C-Level Executives, Managing Directors, Heads, SVP's, VP's, Directors, and Managers from Financial Institutions with responsibilities or involvement in:
• Marketing (Digital, Consumer, Content, Segment, E-Commerce)
• Banking (Retail, Consumer, Digital, Mobile)
• Innovation
• Customer Acquisition
• Digital Strategy / Transformation
• User Experience (UX) / Customer Experience (CX)
• Brand Management / Content Strategy
• Product Design / Product Development
• Emerging Channels / Platforms
• Consumer / Market Research & Insights
2018 Speakers:
Peter Poon
Head of Digital Innovation & Strategy, North American Channels, BMO Financial Group
Ann Haynek
Executive Director, Head of Digital Content Marketing, Moorgan Stanley
Kevin Garlan
SVP, Digital Payments Innovation, Citi
Chris Barlow
CP, Mobile Banking, Webster Bank
Cynthia Stark
Vice President, Global Digital, Brand & Marketing, Sun Life Financial
JoAnna Carey
Director, Consumer Research & Insights, Foremost Insurance Group
Karen O'Brien
VP, Global Social Media and Brand, Western Union
Elsawy Yehia
Senior Manager, Digital Experience Design & Architecture, RBC
Nadia Pringle
Director of Multi-Cultural Marketing, Prudential
Mark Wanish
Head of Marketing Technology, TIAA
Elizabeth Coluby
Head of Marketing for Checking & Debit Growth, Strategic Marketing Executive, SVP, Bank of America
Matthew Bryan
AVP, Head of Distribution Marketing, Guardian Life
Rachel Gerds
Head of Global Social Media and Digital Product Customer Experience, E*Trade
Jim DelGrosso
Head of Advisor Experience, Vanguard
Manash Bhattacharjee
Director, Products, Digital Payments
Tim Yu
Co-Founder & CEO, Pluto Money
2018 Media Partners:
• Global Risk Community
• Global Banking & Finance Review
• Focus Economics