|Event Date||Tue Oct 12 EDT - Thu Oct 14 EDT (6 days ago)|
Setting the Agenda for Marketing Teams Globally
There has been a macro shift in consumer-brand relationships.
And consumers have never wanted to connect with brands more than they do today.
Brands are now ingrained in culture, and because of that organizations have a responsibility to that culture in a more profound way than ever before. Not only do our customers want us to engage in the societal issues they care about, they are demanding it and this has only accelerated throughout 2021.
Your ability to align your marketing with the values of your customer will be a key differentiator in 2022.
Reuters Events: Strategic Marketing 2021 brings together the world's most influential CMOs and marketing leaders to discuss the impact of brands on society, leverage new digital touchpoints, and unleash the opportunities that come with this shift in consumer-brand relationships.
This year, we’ve opened the Strategic Marketing flagship event to the global marketing community with free access to all live sessions, interactive Q&A and polling, the virtual expo, discussion boards, and roundtables, for marketing professionals.
5 Essential Themes for 2021
• Executive Strategy & Growth:
Marketing finds itself at the center of business strategy with a mission to ground the brand in a new world. Consumer-brand relationships have changed, and so must the marketing function within your organization.
• Brand Marketing:
Your brand is the most powerful tool you have to connect with your audience. Refine your core values, move beyond marketing, and create real communities passionate about making an impact on the world.
• Data Analytics & Customer Insights:
With over-saturated digital channels, volatile purchasing behaviour, and ever-changing customer expectations, brands need to track touch points throughout the full customer life-cycle to unlock the most impactful personalized experiences.
• Content & Creative:
Cut through the noise with empathetic, solution-focused content that truly adds value. Create a deep human connection with stories that engage on an emotional level and are grounded in purpose. Consumers have never wanted to connect with brands more than they do today – be there when they need you most.
• Social Media & Influencers:
The social sphere is becoming the one stop shop for human interaction and e-commerce. Explore new channels and content styles, measure incrementality, redefine your influencer strategy to meet new regulations, and restructure your social team to meet new business needs.
Chief Marketing Officer, Reuters and Head of Reuters Professional, Thomson Reuters
Chief Marketing Officer, Microsoft
Founder & CEO, APR
Chief Brand Officer, Denny’s
Ukonwa Kuzi-Orizu Ojo
Global Chief Marketing Officer, Amazon Prime Video & Studios
Chief Executive Officer, Digital Media Solutions
Chief Marketing and Communications Officer, Mastercard
Chief Corporate Officer, Restaurant Brands International
Chief Strategy Officer, Deloitte
Chief Experience Officer, Deloitte
Global Chief Marketing Officer, Anheuser-Busch InBev
President, Lifestyle, Harman
Co-Founder, Galaxy of OM
CEO, Shell Brands
Director, EMEA/ANZ Field Marketing, Hootsuite
Manager, Field Marketing Northern Europe, Hootsuite
AMA NY Board Director, AMA
Head of Global Marketing, Dynata
SVP Research and Operations, Dynata
Global Chief Marketing Officer, Personal Systems, HP
Chief Marketing Officer, Contentsquare
Jenny D. Robertson
SVP, Integrated Marketing & Communications, FedEx Services
Chief Marketing Officer, US, Nestle
Chief Markeitng Officer, Logitech
Head of Ad Marketing, Roku
Chief Marketing Officer, VICE Media
Chief Creative Officer, Verizon
Global CMO, OKCupid
Chief Marketing Officer, Fender
Chief Brand Officer, Denny’s
A representative of GSK
Chief Marketing Officer, Hershey
Executive Vice President and Chief Customer Officer, CVS Health
Executive Vice President, CX & Marketing, Chief Marketing Officer, CSAA, AAA
Chief Marketing Officer, Cadillac, General Motors
Chief Marketing Officer, Sheer ID
Chief Marketing Officer, USA Today
Global Chief Marketing Officer, Discovery Inc
Chief Executive Officer, CMG
Chief Consumer Officer, TrueCar
Commissioning Editor U.S., WARC
Principal, Zeisler Consulting
Commercial Director. Reuters Events
Chief Marketing Officer, Skai
Chief Strategy Officer, Hive9
CEO and Founder, Elevate My Brand
Strategic Director, Reuters Events
• Digital Media Solutions
• Outlier AI
• AMA New York
• Ladies Who Launch
• CMO Council