Venue
Virtual Event

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Event Date Tue Oct 12 EDT - Thu Oct 14 EDT (6 days ago)
Location Virtual Event
Region All
Details

Setting the Agenda for Marketing Teams Globally
There has been a macro shift in consumer-brand relationships.

And consumers have never wanted to connect with brands more than they do today.

Brands are now ingrained in culture, and because of that organizations have a responsibility to that culture in a more profound way than ever before. Not only do our customers want us to engage in the societal issues they care about, they are demanding it and this has only accelerated throughout 2021.

Your ability to align your marketing with the values of your customer will be a key differentiator in 2022.

Reuters Events: Strategic Marketing 2021 brings together the world's most influential CMOs and marketing leaders to discuss the impact of brands on society, leverage new digital touchpoints, and unleash the opportunities that come with this shift in consumer-brand relationships.

This year, we’ve opened the Strategic Marketing flagship event to the global marketing community with free access to all live sessions, interactive Q&A and polling, the virtual expo, discussion boards, and roundtables, for marketing professionals.

5 Essential Themes for 2021

• Executive Strategy & Growth:
Marketing finds itself at the center of business strategy with a mission to ground the brand in a new world. Consumer-brand relationships have changed, and so must the marketing function within your organization.

• Brand Marketing:
Your brand is the most powerful tool you have to connect with your audience. Refine your core values, move beyond marketing, and create real communities passionate about making an impact on the world.

• Data Analytics & Customer Insights:
With over-saturated digital channels, volatile purchasing behaviour, and ever-changing customer expectations, brands need to track touch points throughout the full customer life-cycle to unlock the most impactful personalized experiences.

• Content & Creative:
Cut through the noise with empathetic, solution-focused content that truly adds value. Create a deep human connection with stories that engage on an emotional level and are grounded in purpose. Consumers have never wanted to connect with brands more than they do today – be there when they need you most.

• Social Media & Influencers:
The social sphere is becoming the one stop shop for human interaction and e-commerce. Explore new channels and content styles, measure incrementality, redefine your influencer strategy to meet new regulations, and restructure your social team to meet new business needs.

Speakers

2021 Speakers

Josh London
Chief Marketing Officer, Reuters and Head of Reuters Professional, Thomson Reuters

Chris Capossela
Chief Marketing Officer, Microsoft

Dan Greenberg
President, Sharethrough

Jillian Gibbs
Founder & CEO, APR

John Dillon
Chief Brand Officer, Denny’s

Ukonwa Kuzi-Orizu Ojo
Global Chief Marketing Officer, Amazon Prime Video & Studios

Joe Marinucci
Chief Executive Officer, Digital Media Solutions

Raja Rajamannar
Chief Marketing and Communications Officer, Mastercard

Duncan Fulton
Chief Corporate Officer, Restaurant Brands International

Steven Goldbach
Chief Strategy Officer, Deloitte

Geoff Tuff
Principal, Deloitte

Amelia Dunlop
Chief Experience Officer, Deloitte

Pedro Earp
Global Chief Marketing Officer, Anheuser-Busch InBev

Dave Rogers
President, Lifestyle, Harman

Oisin Lunny
Co-Founder, Galaxy of OM

Dean Aragon
CEO, Shell Brands

Stephanie Jeanmougin
Director, EMEA/ANZ Field Marketing, Hootsuite

Mieke Beelen
Manager, Field Marketing Northern Europe, Hootsuite

Craig Charney
AMA NY Board Director, AMA

Pattie Pan
Head of Global Marketing, Dynata

Steven Millman
SVP Research and Operations, Dynata

PANELISTS:

Cristina Bondolowski
Global Chief Marketing Officer, Personal Systems, HP

Niki Hall
Chief Marketing Officer, Contentsquare

Jenny D. Robertson
SVP, Integrated Marketing & Communications, FedEx Services

Alicia Ensico
Chief Marketing Officer, US, Nestle

Najoh Tita-Reid
Chief Markeitng Officer, Logitech

Jordan Rost
Head of Ad Marketing, Roku

Nadja Bellan-White
Chief Marketing Officer, VICE Media

Andrew McKechnie
Chief Creative Officer, Verizon

Melissa Hobley
Global CMO, OKCupid

Evan Jones
Chief Marketing Officer, Fender

John Dillon
Chief Brand Officer, Denny’s

A representative of GSK

Jill Baskin
Chief Marketing Officer, Hershey

Michelle Peluso
Executive Vice President and Chief Customer Officer, CVS Health

Linda Goldstein
Executive Vice President, CX & Marketing, Chief Marketing Officer, CSAA, AAA

Melissa Grady
Chief Marketing Officer, Cadillac, General Motors

Sai Koppala
Chief Marketing Officer, Sheer ID

Mayur Gupta
Chief Marketing Officer, USA Today

Patrizio Spagnoletto
Global Chief Marketing Officer, Discovery Inc

Rob Anderson
Chief Executive Officer, CMG

Beth Mach
Chief Consumer Officer, TrueCar

MODERATORS:

Cathy Taylor
Commissioning Editor U.S., WARC

Nicholas Zeisler
Principal, Zeisler Consulting

Albana Istrefi
Commercial Director. Reuters Events

Margo Kahnrose
Chief Marketing Officer, Skai

Aaron Jackson
Reuters Events

Bruce Brien
Chief Strategy Officer, Hive9

Laurel Mintz
CEO and Founder, Elevate My Brand

Jasmine Kees
Strategic Director, Reuters Events

Sponsors & Partners

2021 Sponsors

GLOBAL SPONSOR:
• Hootsuite

PLATINUM SPONSORS:
• Roku
• Sharethrough

GOLD SPONSORS:
• Digital Media Solutions
• APR
• Deloitte
• Convergent

SILVER SPONSORS:
• Hive9
• Contentsquare
• Skai

SUPPORTING SPONSORS:
• WARC
• Discourse

CONTENT PARTNERS:
• Conductor
• Outlier AI
• StackAdapt
• Moovly
• Dynata
• Validity
• Pulsar

MEDIA PARTNERS:
• AMA New York
• Arabnet
• Ladies Who Launch
• CMO Council