Optimization Over Creativity: How to Revolutionize Marketing with Data Insights 2023 | studioID | 18 September 2023 | Webinar
Venue
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| Event Date |
Tue Sep 19 UTC (about 1 year ago)
In your timezone (EST): Mon Sep 18 8:00pm - Mon Sep 18 8:00pm |
| Location | Webinar |
| Region | All |
Details
Conversions hinge on delivering the right message to the right customer, precisely when and where it matters. Data holds the key, and fortunately, most brands have data in spades. What they lack is a way to transform this massive amount of information into personalization gold.
It’s time for a shift in strategy. Discover why the superpower of your DCO is optimization, not more creativity. In this webinar, you’ll see first-hand how to:
• Leverage petabytes of data and AI algorithms for hyper-personalization
• Use ChatGPT-based queries for real-time, granular insights
• Apply a “data clean room” and other data privacy best practices
• Capture consented data across channels for a holistic view of your customer
Speakers
2023 Speakers
Diaz Nesamoney
Founder, President & CEO, Jivox
David Wells
Industry Principal, Media, Entertainment & Advertising, Snowflake