Optimizing Programmatic Investment – ANA Study 2023 | Association of National Advertisers (ANA) | 9 August 2023 | Webinar
Venue
Webinar
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| Event Date | Wed Aug 9 EDT (over 1 year ago) |
| Location | Webinar |
| Region | Americas |
Details
That report provides insight on topics including the importance of having direct data access contracts with supply chain partners, the benefits of better balancing the pursuit of low cost inventory with ad quality, the prevalence of Made for Advertising websites, and the sustainability impact of programmatic media purchases. This session will recap study findings and discuss objectives for the second phase of the project.
Speakers
2023 Speaker
Bill Duggan
Group EVP, ANA