PRDecoded: Purpose+ 2023 | Haymarket Media Group | 11 October 2023 | Convene, 333 N Green St, Chicago, IL 60607, USA

The general consensus around, and commitment to, purposeful enterprise has come under attack by critics who accuse the business establishment of engaging in “woke capitalism.”

This year, this events will advance the purpose conversation at a critical point in its development, as well as focusing on other crucial issues in the PR industry such as ChatGPT/AI, employee engagement, the future of work

It will showcase these hot-button issues and analyze the evolution of the concept that doing good business is not only the right thing to do - it is also the most profitable and sustainable way to manage a brand or enterprise.

Adherence to non-financial factors including Environmental, Social and Governance (ESG) and investment in issues such as Diversity, Equity and Inclusion (DE+I) is no longer considered the de facto way to operate and does not go unchallenged in today’s febrile social and political environment.

Over two engaging and interactive days, it will build on the powerful conversations from last year’s live event in Chicago, while providing ways for the PR community to connect with - and learn from - one another.

Alongside this events recognize campaigns that use creative ideas to further positive causes and also acknowledge the organizations and individuals behind the most authentic and effective purposeful PR activations.

If you are an in-house comms or marketing executive, PR agency practitioner, client counselor at a specialist consultancy, purpose and impact professional, management consultant or commstech vendor, it will deliver insightful case studies, best practice techniques and inspiring narratives to help you navigate the most important issues shaping modern.

10 things you will take away from this events:

• Listen to, learn from and network with top purposeful communicators, brand marketers and business leaders
• Peek inside the modern purpose communication playbook and learn from best practice case studies
• Investigate how seriously business should take accusations of “woke capitalism”
• Discover how to properly measure impact and societal outcomes
• Assess whether it’s time to retire terms such as ESG for less confrontational language
• Find out how comms and marketing is effectively addressing DE+I
• Learn how CEOs strike an authentic balance when weighing in on social issues
• Locate the secrets of effective social media strategy and platform management
• Decode how AI/ChatGPT is going to revolutionize PR and communications
• Unlock the secrets to effective employee engagement and the future of work

2023 Speakers

Steve Barrett
VP, editorial director, PRWeek

Dan Amos
CEO, Aflac

Jon Harris
Senior Vice President and Chief Communications Officer, Conagra Brands

Gideon Fidelzeid
Editorial Director, Business Media Group Custom, PRWeek

Alfredo Richard
EVP, Corporate Communications, NBCUniversal Telemundo Enterprises

Linda Descano
CFA, executive vice president, Red Havas Group

Whitney Eichinger
Senior Vice President Culture & Communications, Southwest Airlines

2023 Sponsors

• BCW
• Current Global
• Edelman
• Finn Partners
• The Grossman
• MSL
• Notified
• Red Havas
• Weber Shandwick
• Zeno