Predictions 2023 For B2B Marketing Leaders 2023 | Forrester Research | 23 February 2023 | Webinar
Venue
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| Event Date | Thu Feb 23 EST (almost 2 years ago) |
| Location | Webinar |
| Region | Americas |
Details
The customer is at the center of all marketing efforts in 2023, and our research reveals big changes ahead for channel marketing and demand gen teams.
Savvy marketing orgs will be the ones that align with sales to strengthen their customer obsession. Curious to know how this can work for you?
Reserve your webinar seat so you can learn:
• Why 40% of B2B marketers will lose their channel marketing function.
• Why demand teams reporting to sales will jump 20%.
• How to align marketing and sales on customer needs.
• How to use partner ecosystems to your advantage.
• Which marketing processes and workflows are crucial to alignment.
Speakers
2023 Speakers
Kathy Contreras
VP, Principal Analyst, Forrester
Amy Hawthorne
Principal Analyst, Forrester