Product Marketing Summit 2024 - Chicago | Product Marketing Alliance | 13 November 2024 | Convene 333 North Green, 333 N Green St, Chicago, IL 60607, USA

This is your chance to get in a room with the experts as they reveal case studies, best practices, and common challenges, so you can:
• Implement a groundbreaking, validated, and impactful strategy into your business
• Leverage the latest trends to amplify the differentiated value of your product
• Meet mentors and form relationships within the world’s biggest PMM community
• Acquire the skills needed to accelerate your career as a PMM
• Understand how to effectively prove marketing's value to management

Agenda & topics covered
• Master the art of engaging, converting and retaining your customers
• Supercharge your go-to-market strategy to improve product launches
• Achieve cross-functional alignment to clarify your strategy and accelerate revenue
• Improve your product positioning and messaging to increase brand awareness and generate more leads
• Drive the adoption and usage of your product and create customer advocates
• Harness the power of generative AI to supercharge your marketing teams capabilities
• Nailing your product-market fit, understanding key personas and utilizing segmentation effectively

Why attend?
Don't get left behind: stay abreast of emerging PMM trends and establish your own invaluable network of peers.

What You'll Get out of the summit:
• Discover the latest trends and leverage industry innovations to amplify the differentiated value of your product in crowded markets.
• Trade perspectives and form lasting relationships within the world’s biggest PMM community.
• Acquire the skills you need to accelerate your career as a PMM and understand how to effectively prove your strategic value to management.

During our summits you'll be able to...
• Break the cycle
Step away from the daily grind. Get the insights you need to stay ahead of the competition and keep up to date with key industry trends.
• Collaborate
Whether you’re looking for a mentor or your next hire, bring your team, expand your network, and build lasting connections within the community.
• Spark new ideas
Network, share ideas, gather feedback and trade perspectives with PMMs working through similar challenges.

2024 Speakers

Jason Lord
Vice President of Global Product Marketing, TransUnion

Ryane Bohm
Head of Product Marketing, Clari

Brian Kracik
Head of Product Marketing, Google

Pratik Desai
Product Marketing Lead, Cisco Meraki

Stu Kendall
Director of Product Marketing, Temporal

Danny Sack
Head of Product Marketing, SAP

Michelle Robin
Director of Product Marketing, Neon One

Murjanatu Mutuwa
Product Marketing Lead, Walmart

Holly Jackson
Director of Product Marketing (Competitive Intelligence), Salesforce

Katie Gallagher
Vice President of Product Marketing, Honorlock

Jeff Stangle
Director of Product Marketing (AI & Platform), Coupa

Katie Rubak
Director of Product Marketing, Talkdesk

Karen McKeown
Former Director of Product Marketing, Skillsoft

Lee Syrjanen
Director of Product Marketing, Craftable

Michael Powers
Global Director of Product Marketing, iManage

Jonathan Pipek
Go-to-Market Expert & Founder, Blue Manta

Andrea Bailiff-Gush
Head of Product Marketing, Reco

Chelsey Krull
Head of Product Marketing, Pindrop Security

Dani Talbot
Head of Marketing, Clozd

Bianca Galan
Ambassador, Product Marketing Alliance

Alex Virden
Product Marketing & GTM Strategy Expert & Founder, Virdical

Anna Kovalenko
Senior Product Marketing Manager, VelocityEHS

Maria Otteson
Principal Product Marketer, Innovatemap

Hannah Pickering
Ambassador, Product Marketing Alliance

Emily Wengel
Product Marketing Team Lead, Origami Risk

Jennifer Goode
Director of Product Marketing, Veritone

Taqi Mohiuddin
Global Vice President of Product Marketing, Brand, and Sales Enablement, Encore

Michelle Dieschbourg
Senior Product Marketing Manager, Epsilon - Conversant

Tim Carr
Senior Director of Product Marketing, Oracle

2024 Partners

SUMMIT PARTNERS:
• Clozd
• Walnut

PMA COMMUNITY PARTNERS:
• Developer Marketing Alliance
• Customer Marketing Alliance
• Product Marketing Alliance
• Acara