Product Marketing Summit 2024 - Sydney | Product Marketing Alliance | 5 November 2024 | Doltone House, Jones Bay Wharf, 26/32 Pirrama Rd, Pyrmont NSW 2009, Australia

Get in a room with PMM experts as they reveal case studies, best practices, and common challenges to help you get up-to-date with the latest industry trends and innovations and share the skills you need to accelerate your career.

We’re bringing together the brightest minds in product marketing for two days of unrivaled networking, learning and discussion so you can:
• Implement impactful PMM tactics into your strategy.
• Leverage the latest industry trends & emerging tech to amplify efforts.
• Meet mentors & build a network in the world’s largest PMM community.
• Prove the strategic value of product marketing to your management.

What you’ll get out of the summit:
• Discover the latest trends and leverage industry innovations to amplify the differentiated value of your product in crowded markets.
• Trade perspectives and form lasting relationships within the world’s biggest PMM community.
• Acquire the skills you need to accelerate your career as a PMM and understand how to effectively prove your strategic value to management.

Metrics:
• Measure the impact of product marketing and prove your strategic value with impactful KPIs

Emerging Technology:
• Increase efficiency, productivity and competitiveness by harnessing the power of AI and automation

Cross-functional collaboration:
• Learn to effectively engage key stakeholders across your business to increase GTM efficiency and accelerate revenue.

Messaging & positioning:
• Capture the voice of your customer to create strategic messaging that maximizes competitive differentiation in crowded markets

Go-to-market:
• Direct complex go-to-market strategies to improve launches for faster market penetration

Strategies to scale:
• Plan ahead and make sure you're able to grow with your product to create sustainable growth.

Join the summit and discover how to
Break the cycle:
• Step away from the daily grind. Get the insights you need to stay ahead of the competition and keep up to date with key industry trends.
Collaborate:
• Whether you're looking for a mentor or your next hire, bring your team, expand your network and build lasting connections within the community
Spark new ideas:
• Network, share ideas, gather feedback and trade perspectives with PMMs working through similar challenges

2024 Speakers

Natalie Beaconsfield
Head of GTM & Creative Strategy, Google

Jeremy Wood
Head of Product Marketing (APAC), Adobe

Natasha Anich
Director of Global Product Marketing, Reapit

James Goodwin
Chief Growth Officer, Wisr

Jennifer Norrie
Director of Customer Marketing, DocuSign

Neill Fraser
Head of Product Marketing, Xero

Laurence Savin
Global Product Marketing, Uber

Liam Hindle
Director of Product Marketing, MYOB

Torin Didenko
Senior Product Marketing Manager, Microsoft

Alan Sicolo
Head of Product Marketing, Flinders University

Jen Thompson
Head of Product Marketing, Canva

Lucy Sonter
Product Marketing Manager (APAC), LinkedIn

John McKiernan
Principal Product Marketing Manager, Atlassian

Kane Curran
Head of Product Marketing, Macquarie University

Mirna Nasr
Senior Product Marketing & Strategy Manager, MRI Software

Stephanie Sudano
Global Product Marketing Lead, Quantium

Ally Kendall
Product Marketing Lead, Culture Amp

Allison Moser
Director of Product Marketing - Enterprise Products, MYOB

Andrew Hatfield
Marketing Strategist, Deepstar Strategic

2024 Partners

SUMMIT PARTNERS:
• Clozd
• Crayon
• Navattic
• Storylane