PwC Capital Markets 2020 | PwC |

Capital Markets will look very different in 2020 than they do today. Based on feedback from clients, many have gloomily predicted a shrinking capital markets landscape, over-regulation and the fall of traditionally powerful financial centers such as London and New York. However, we have a different vision for 2020 – one of a New Equilibrium. This New Equilibrium consists of: government intervention receding (as memories of the financial and sovereign debt crises fade), traditional financial axis of power further solidifying their positions at the top, and the world seeking stability and predictability in the context of riskier and more uncertain geopolitical situations. In addition, much of the landscape where financial institutions operate will change significantly. This change will come from economic and government policies, from innovation, operational restructuring, technology, from smarter and more demanding clients, companies harnessing powerful data, and from continued growth of the shadow banking system.

Six priorities for 2020:
• Proactively managing risk, regulations and capital
• Establish stronger culture and conduct
• Redefine the business model
• Strategically renew the operating model
• Enable innovation, and the capabilities to foster it
• Obtain an information advantage