Walt Disney World Swan
Walt Disney World Swan, 1200 Epcot Resorts Blvd, Lake Buena Vista, FL 32830, USA

What is Qwoted?

Qwoted is a free expert network: we help reporters connect with experts & we help those same experts build relationships with top reporters.

Event Date Wed Mar 11 EDT - Fri Mar 13 EDT (almost 2 years ago)
Location Walt Disney World Swan
1200 Epcot Resorts Blvd, Lake Buena Vista, FL 32830, USA
Region Americas

As social media platforms present a dizzying array of opportunities for brand managers across industries and organizations, jumping on a current trend and creatively engaging with fans can bring success with tangible bottom-line ROI.

Not all social media strategies are created equal, however—and only savvy communicators with an eye for the right type of content, shared at the right time on the right platforms, stand to win.

Join us to learn from top experts making a splash online and glean tips, takeaways and secrets for connecting with your most passionate fans, crafting and distributing content that makes people click, avoiding blowback and criticism, and telling stories which can catapult your brand into consumers’ hearts.

Learn how to:
• How to adapt social media strategies and tailor content to different audiences and changing algorithms
• Ways to drive your organization’s brand through emotional storytelling and content
• Tips for embracing video and podcasting trends to better reach audiences
• Ways to work with content creators and influencers across social media platforms
• Tips for reaching a dispersed workforce and effectively engaging (and exciting) employees
• How to measure your content’s effectiveness and brand sentiment—and ways to use data to power your social media strategies


2020 Speakers

John Young
Social Business Advisor, Southwest Airlines

Tai Wingfield
Senior Vice President, Employee Engagement And Change Management, Weber Shandwick

Alyssa Velazquez
Director Of Mtv’S Social Media And Fan Engagement, Viacomcbs

Avery Jukes
Brand Manager, J.M. Smucker Company

Cindy Hoots
Internal Communications Manager, Amazon

Thom Lytle
Senior Director Of Social Business, Dell

Caitlin Angeloff
Social Strategy Director, Providence St. Joseph Health

Kevin Saghy
Senior Director Of Social Media, The Ohio State University

Carmen Shirkey Collins
Senior Social Media And Talent Brand Manager, Cisco

Jason Dailey
Head Of Agency Lead, Facebook

Marcia Distaso
Associate Professor And Chair Of The Public Relations Department, University Of Florida

Margie Dolch
Senior Communications Specialist, Celanese

Tulani Elisa
Vice President Of Social Media, Fox Entertainment

Angus Florance
Head Of Yammer Product Marketing, Microsoft

Adeta Gayah
Director Of Social Media Strategy, Visit Orlando

Ellen Gerstein
Director Of Digital Content, Pfizer

Carlos Gil
Affiliate Consultant, Ragan Consulting Group

Rory Gory
Digital Marketing Manager, The Trevor Project

Aubrey Gravante
Public Relations Director, Disney Parks

Shannon High-Bassalik
Affiliate, Ragan Consulting Group

Bob Hitchcock
Editorial Content Director, Disney Parks

Bradley Hoos
Chief Growth Officer, The Outloud Group

Eric Johnson
Producer Of "Recode Decode With Kara Swisher", Vox Media

David Johnston
Social Media Manager, Tsa

Steve Kearns
Social Media Lead, Linkedin

Emily Kostic
Director Of Pr, Social Media And Brand, Ad Council

Kim Markus
Consumer Marketing And Public Relations Manager, Scottsmiracle-Gro

Joel-Michael Martin
Account Executive, Politemail Software

Tina Mccorkindale
President And Ceo, Institute For Public Relations

Michael Platco
Digital Storyteller, Verified Snapchat Partner

Mark Ragan
Owner, Ragan Communications

Carolyn Reams
Founder And Former Director Of Social Media, Cia

Corinne Richter
Louisiana State University

Ryan Shattuck
Senior Social And Digital Media Manager, The Onion And Clickhole

Thomas Smith
Editorial Content Director, Disney Parks

Andrew Springer
Former Executive Producer Of “Stay Tuned”, Nbc News

Jake Terry
Senior Social Media Strategist, Louisiana State University

Sponsors & Partners

2020 Sponsors

• The Outloud Group
• shootsta
• PoliteMail
• Y Microsoft
• FIU Journalism & Masscommunication