Reduce Waste and Optimize Marketing Roi by Leveraging Real-time Data Across Active Media Campaigns 2023 | ON24 | 31 May 2023 | Webinar
Venue
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Qwoted is a free expert network: we help reporters connect with experts & we help those same experts build relationships with top reporters.
| Event Date |
Wed May 31 PDT (over 1 year ago)
In your timezone (EST): Wed May 31 3:00am - Wed May 31 3:00am |
| Location | Webinar |
| Region | Americas |
Details
At the top of most marketing teams wish list for 2023 is more real time actionable data, leveraging technologies and business processes that deliver greater governance, control, and transparency on media spend and campaign performance.
Learn how the marketing teams of leading organisations are moving beyond the retrospective assessment of marketing campaigns, based on outdated media audit models. Benefit from their insights into how to truly monitor campaign performance in near real time; enabling quicker more effective decision making, dramatically reducing wastage and optimizing returns on marketing spend.
Learning Objectives:
• Analyzing financial and operational impact of real-time optimization vs. historical auditing
• Maximizing media analysis and performance
• Controlling your data vs. controlling your agency
• Discussing winning strategies through media accountability, transparency, and collaboration
• Moving from reactive marketing audits to proactive data processing
Speakers
2023 Speakers
Mark Pilipczuk
Managing Director, MAP Consulting LL
PJ Leary
CEO | Americas, ID Comms
MODERATOR:
Scott East
CEO & Founder, MSIGHTS Inc.