Retail in Detail: Generace Z 2023 | Blue Events | 5 December 2023 | Spojka Karlín, Pernerova 697/35, 186 00 Praha 8-Karlín, Czechia

A successful retail business is based on mastering a number of details. That's why we launched a series of specialized conferences, which follow the content of the annual top meeting of Czech and Central European trade - Retail Summit, but have a more intimate character. They thus enable better and more detailed analysis and discussion of current challenges and needs in the business sector.
They were born at the turn of the millennium, the youngest of them are entering puberty, the oldest is now 26 years old. It is a generation prone to stress, it lacks enthusiasm for work, it suffers from climate phlegm, it lives on social networks and it deals primarily with itself. And she doesn't like it when you put her in a box. Is it really so?
Come and lean on the data and be inspired by successful projects aimed at generation Z. It is this generation that is entering the labor market and becoming a purchasing power that requires a different approach.
How and through which channels to communicate with "GEN Z" and correctly identify its needs, behind which there are wide business opportunities? And what's more, in conditions where you have a chance to get an average of only 8 seconds of their fleeting attention! You can find the answers in the professional program of the conference.