Venue
Courtyard Austin Downtown, Convention Center
Courtyard Austin Downtown, Convention Center, 300 East 4th Street, Austin, Texas 78701, USA

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Event Date Sun Mar 15 CDT (almost 2 years ago)
In your timezone (EST): Sun Mar 15 12:00pm - Sun Mar 15 1:00pm
Location Courtyard Austin Downtown, Convention Center
300 East 4th Street, Austin, Texas 78701, USA
Region Americas
Details

Technology is often enlisted to drive efficiency rather than grow brand affinity, which erodes brand value and leaves audiences disconnected. In contrast, creative uses of technology can build powerful brand affinity in an emotional way previously seen only with traditional advertising channels.

This session will discuss the value of creating truly human experiences that also stay true to brand purpose and how creatives, innovators and technologists can collaboratively build brand campaigns that connect with customers and deliver on brand promises.

Speakers

2020 Speakers

Adam Kerj
Chief Creative Officer, Accenture Interactive

Cecilia Steenberg Forsberg
Global Head of Agency, H&M

Lauri Toivonen
Senior Vice President Marketing, S Group

Jon Wilkins
Chairman, Karmarama

Sponsors & Partners

2020 Sponsors

• White Claw
• American Express
• Audible
• KIA
• The Austin Chronicle