RetailX 121 Meetup 1: Conversion rate optimization - Closing the sale 2022 | RetailX | 18 May 2022 | Century Club | Private Members' Club Soho, 61-63 Shaftesbury Ave, London W1D 6LQ, UK

This is a series of ½ day events that are specifically designed for tactical and functional heads representing the UK’s top retail brands. Attendees are selected for their technical knowledge and their interest in meeting a pre-filtered selection of leading solution providers who have a proven track record of success with other RXUK Top500 companies.

Each event has a clear topic focus that ensures our solution providers are relevant to the challenges faced in your functional role. We use the analysis and profiling from our proprietary RetailDNA database to save you time in identifying and evaluating potential partners.

About:
Turning visitors and browsers into purchasers is the core of ecommerce, and many elements need to work together to improve this visit-to-buy conversion rate. While a committed customer who knows what they want will find a way to make a purchase, most will benefit from some persuasion, personalisation, content and promotion.

In recognition of the many moving and interoperating elements, we’re taking a wide view of Conversion and looking at a range of persuasive tools and services that individually and in concert can improve your trading performance and counteract the forthcoming ban on third party cookies from your toolkit.

Meetup Focus:
• Product Presentation Solutions
• On-site search innovation
• Recommendation
• Guided navigation
• Conversion rate optimisation
• Outsourced selling services

For Retailers:
This event is designed to save you time in seeking out and evaluating new solutions that could assist you in benchmarking and recalibrating your Conversion Rate Optimization strategy. You will receive a full briefing on all our solution providers which will assist you in understanding their service offering and also which other retailers are using their solutions.

The Process
Each event has a clear theme that is aligned to a specific retail function or challenge. As part of our buyer onboarding we request that you only attend if you hold direct or indirect procurement responsibility for solutions relating to Conversion Rate Optimization.

All buyer and supplier guests will have the chance to meet in a 10 minute 121 meeting, with each party receiving thorough briefing notes 1 week prior to the event and a bespoke meeting schedule.

If you feel some meetings are not suitable or relevant, just let us know and we can amend your meeting schedule.

Relevant job titles
• Head of Marketing
• Senior Digital Marketing Manager
• Product Manager/Owner
• Head of Online Merchandising
• Head of Technology
• Digital Development and Transformation Manager
• Project Manager
• Head of Category Procurement

For Suppliers:
This is your opportunity to meet the representatives who are at the business end of implementation. Hear their needs, concerns and practical implementation hurdles to enable you to align your product and service offerings more effectively and win more business.

Investment: £POA

The Package:
• 2 x company representatives to attend this event
• A maximum of 20 retailer pre-scheduled 121 meetings split between 2 company representatives
• Full access to the event networking programme including the ‘cross-over networking lunch’ which includes retailers from Meetup 1 and Meetup 2
• Participation in the interactive roundtable discussion aligned to event theme
• Full company profile sent to all retail guests prior to arrival
• Full retailer profiling to ensure you are fully prepared for your meetings