Sales & Marketing Effectiveness In Chemicals Summit 2023 | Fleming Events | 25 September 2023 | Cologne, Germany

Uniting the industry to reimagine the future of sales & marketing effectiveness in chemicals.

Why you should attend:
• 9+ years of chemical industry events world-wide
• Year-long event preparation in close collaboration with top-notch companies
• Hosted in Cologne; the chemical industry hub in Europe
• A new kind of combination of strategic sessions, panel discussions, unrivalled practical experience, case studies...Learn from others' mistakes and get inspired by others' successes! All this makes your experience more practical and enjoyable
• World-class line-up featuring regulators and seasoned industry experts
• Sales & marketing use cases; get to know the nitty-gritty of new approaches, successes, failures and lessons learned
• Easy on-line accessible networking system for on-line voting, live polling, interactive feedback & simply more fun!

Key Topics & Takeaways:
• Accelerating Growth in the Chemicals Industry in a Post-COVID World
• Delivering a Holistic Customer Experience in the Hybrid Era
• Maximizing the Commercial Opportunity by Differentiating your Brand and Increasing the Product Awareness
• Surpassing your Insight-driven KPIs to Propel your Marketing and Commercial Strategy
• Refining the Customer Segmentation Strategy to Hone Targeted Marketing Messages
• Addressing Effective Pricing Strategies in a Highly Inflationary Environment
• Driving Commercial Acceleration with Disruptive Strategies and Execution
• Driving Profitable Growth while Navigating Complexity and Disruption
• Aligning Traditional B2B Sales with E-Commerce
• Maximizing Virtual Collaboration Tools and Technology
• Streamlining Interconnected Workflows to Accelerate Commercial Performance
• Automating and Digitizing of Go-to-Market Approaches

The world of business is changing faster than ever before and we aim to provide our clients with knowledge, partnership and market insights to continuously adapt and keep pace. We have developed a global network of contracts and partnerships to always stay one step ahead of the industries we work within.

2023 Speakers

Paolo de Angeli
Head of Commercial Excellence, Borealis, Austria

Pieter Kopmels
Head of Global Marketing, DSM, Netherlands

Daniel Neubner
Managing Director Switzerland, Harke Group, Germany

Christophe Le Ret
Global Marketing Director, Umicore, Germany

Anke Bohmann
Marketing Director DACH, Akzo Nobel Deco, Germany

Samuel van Waelfelghem
Sales Director BU Regulated, SE Tylose, Germany

Markus Hartung
Head of Global Commercial Processes & Region EMEA, Evonik, Germany

Vojka Kos
Director of Strategic Marketing, JUB, Slovenia

Dan Andersson
Sales Manager & Global Sustainability Coordinator Advanced Materials, IMCD Group, Sweden

Christina Papadam
Customer Experience Marketing Leader for Global Key Accounts, IFF Nourish