SB’21 Trend Watching 2021 | Sustainable Brands | 23 February 2021 | Virtual Event

SB’21 Trend Watching, taking place virtually on February 23rd, will track and analyze a number of critical environmental, social, cultural and business trends that are defining the moment and shaping post-2020 and post-pandemic life. Sessions will focus on implications for the corporate sustainability space as well as pathways toward a more just and regenerative economy. Join leading researchers and analysts as they connect the dots on up-to-the-minute developments setting up a new landscape for brand purpose and transformational leadership.

Expect a thoughtfully curated collection of insights that reflects changing market dynamics and converts them into practical lessons to help business leaders prioritize respective action.

Topics include:
• The latest consumer insights opening up opportunities for companies to lead on sustainability and regeneration
• Understanding Gen Z and their role in shaping cultural, behavioral, and consumption norms for years to come
• Prioritizing key systemic interventions and behavior change influences that businesses can help lead
• Leadership skills and stakeholder engagement approaches for success in stakeholder capitalism
• Racial justice and equity in the context of multiple social, environmental, and governance crises
• Making sense and meaning in our digital lives in the search for truth, trust and wellbeing
• The evolution of purpose-driven leadership among B2B companies

2021 Speakers

Jessica Appelgren
VP Of Communications, Impossible Foods

Lorraine S. Wilson
Managing Director, Investment Products, Just Capital

Kevin Moss
Global Director, Center For Sustainable Business, World Resources Institute

Carol Cone
CEO, Carol Cone On Purpose

Jordan Howard
President, SHFT

Roberta Barbieri
Vice President, Global Water And Environmental Solutions , Pepsico

Ellonda L. Williams
Director Of Justice, Equity, Diversity And Inclusion, B Lab

Kendra Peavy
VP, Global Communication, Sustainability + Impact , S’well Bottle

Lina Constantinovici
Founder, Innovation 4.4

Elizabeth Doty
Director, Corporate Political Responsibility Taskforce, Erb Institute For Global Sustainable Enterprise, The University Of Michigan

Paul Herman
CEO & Founder, Hip Investor

Jeff Fromm
Partner And Author, Barkley

Bill Weihl
Founder & Executive Director, Climatevoice

Michelle Holliday
Author, The Age Of Thrivability

Jason Burnham
Founder & Culture Designer, Culture Design, LLC

Bea Boccalandro
Author, Do Good At Work

Pamela Wilhelms
Owner, Wilhelms Consulting Group

Etienne White
VP, Brands For Good, Sustainable Brands

Dimitar Vlahov
Senior Sustainability, Regeneration & Brand Transformation Expert, Sustainable Brands