SEO and CRO Strategies for Marketers 2020 | Canadian Marketing Association (CMA) | 12 November 2020 | Virtual Event
Venue
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| Event Date | Thu Nov 12 EST (about 4 years ago) |
| Location | Virtual Event |
| Region | Americas |
Details
Overview
Large websites with hundreds of thousands, or even millions, of pages presents unique challenges to today’s marketers. In this plain English, highly interactive session you will learn the latest best in class search engine optimization (SEO) and conversion rate optimization (CRO) strategies to help your business win.
You Will Learn:
• How AI impacts your search rankings
• How to use technology to improve your understanding of your site, your competitor’s sites, and how to use that information to make good decisions
• The latest algorithm updates, what they mean to you, and what you can do about them
• The basics of CRO, and the common mistakes you must avoid
Who Should Attend?
Attendees should be marketers who have any one of the following:
• An intermediate level of digital marketing and analytics knowledge
• A large site that needs improvement in ranking and / or conversions
• A website redesign on the horizon.
Speakers
2020 Facilitator
Dave Burnett
Sponsors & Partners
2020 Sponsors
MAJOR SPONSORS:
• BMO
• CIBC
• Environics
• Microsoft
• Salesforce
• Scotiabank
• TD