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Event Date |
Wed Oct 25 CEST (about 1 year ago)
In your timezone (EST): Tue Oct 24 6:00pm - Tue Oct 24 6:00pm |
Location | Mannheim |
Region | EMEA |
Shopping becomes an experience – customer expectations of the “shopping experience” have risen sharply. Customers want to pay with their preferred payment method (such as credit card, PayPal, etc.) and the desired means of payment (such as plastic card, smartphone or wearable) - both at the point of sale (POS) and online in an app or in the web shop (i.e. multi-channel).
For the Payments area, this means that payments can be made as quickly and easily as possible. In this seminar you will learn how these requirements can be met as efficiently as possible by the company, or even better, how a competitive advantage can be achieved with the right payment offer.
Main topics:
Introduction to the world of multichannel payments
• What does multi/omnichannel payment mean?
• Which payment methods are currently available?
• How does a payment by credit card or wallet (e.g. GooglePay) actually work in detail and who is involved in a transaction?
Success factor payment in multichannel sales
• Which payment methods do I “must” offer my customers?
• What effects do the payment methods offered have on my sales?
• How does the market differ in the USA, Asia, Europe or Germany, France and Austria?
• What should the optimal payment experience for customers look like?
Integration of the payment methods into the sales channels
• How can different payment methods be implemented in e-commerce or at the point of sale?
• What does the market for payment service providers (PSP) and credit card acquirers look like?
• What should be considered when selecting suitable PSPs and acquirers?
• What added value can payment providers deliver (fraud detection, data analytics, loyalty programs, etc)?
• What are the pricing models?
• Which departments have to be involved in order to be able to process payments efficiently?
• Which regulatory requirements have to be considered?
Current developments
• How can requirements from PSD2, in particular strong customer authentication (SCA), be mapped?
• What trends are there (Internet of Things or IoT, Artificial Intelligence, etc)?
2023 Speakers
Mirko Kirschbaum
Manager, Schwabe, Ley & Greiner