SMDV 21: International Conference on Sustainable Marketing-Delivering Value 2021 | University of Engineering and Management (UEM Kol.Jpr) | 4 March 2021 | Online

The core value of sustainability is embedded in the long-term maintenance of the quality of life and contains environmental, economic and social components. Business organizations have substantial responsibility for preserving the quality of life for future generations, as a result of the role they play in transforming natural and societal resources into goods and services. The marketing function is a major force in strategic decision-making in contemporary organizations.

Contemporary research on sustainability is fragmented between multiple disciplines and areas, with on-going debates about methodological as well as practical issues. With its arsenal of tools for influencing (managing) consumption patterns, marketing must take responsibility for sustainable behaviour of both organizations and consumers. The conference intends to address dominant areas of research of sustainability from the marketing perspective, the origin of interest in sustainability, as well as the practice of misplacing sustainability idea in pursuit of short-term business goals.

List of Topics:

• Sustainable Consumer Culture
• The New Consumption patterns
• Green Marketing
• Post Covid Marketing Values
• Sustainable Opportunities
• Sustainable Business On;iStrategy