AIM Conference Center
AIM Conference Center, Benavidez Street, Legazpi Village, Makati, Metro Manila, PH

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Event Date Tue Feb 18 +08 (almost 2 years ago)
In your timezone (EST): Mon Feb 17 7:00pm - Tue Feb 18 4:00am
Location AIM Conference Center
Benavidez Street, Legazpi Village, Makati, Metro Manila, PH
Region APAC

Social media landscape is changing. Social media is the favourite waterhole of the millennials and GenZs. This is where they spend the daily average six hours of their computing lifestyle.

As marketers, how can businesses leverage social media for lead generation and brand building?

Social media marketing is a low cost and high ROI platform. Marketers are expected to spend more time in social media and utilizing the platforms for promotion.

Marketers promote stories on Facebook, Twitter, Instagram, YouTube and LinkedIn News Feed; and concentrate more on creating quality content and videos that engages users.

How do marketers make campaigns in social media?
How do marketers leverage social listening?
How marketers listen to VoC amidst the noise and clutter?

Social listening tools help track, analyze, and leverage social media conversations more effectively.

Growing and scaling your brand is easier now yet trickier than ever. Hence, the need to study the changes and dynamics of these tools and platforms used in customer engagement and lead generation.

This seminar-workshop will guide marketers on the use of social media primarily for lead generation. It discusses the role of social media within the framework of customer journey, steps to jump start social media campaign for paid campaigns, how to capture leads, content development and marketing, social listening and tools, social media analytics and intelligence, evaluate ROIs and recommendations, and case studies discussion.


2020 Speakers

Weslee Trout
Digital Strategy – OxytocinGroup™, Consultant for Digital, Innovation, Experience, Delivery

Jason Cruz

Sponsors & Partners

2020 Partners

• Photo Synthesis
• andph
• Aspendos

• pana

• Infotxt

• The Philippines Star
• Business Mirror
• Inquirer
• Business World
• Philstar
• Big Benta Corporation
• V81 Radio