SPX Crankworkx Whistler 2024 | SponsorshipX | 25 July 2024 | 1200 Alta Lake Rd #88, Whistler, BC V0N 1B1, Canada

At this event, we invite you to explore 'Shaping the Future of Brand Champions.' Attendees will learn how to build, energize, and transform brands while discovering the power of sponsorship marketing and community building to drive brand success.

This event equips sponsorship sellers to effectively align their properties with brands' evolving needs.

This extends a unique invitation to immerse yourself in the evolving landscape of Brand Champions—individuals and entities that drive brand innovation, embody purpose, advocate for sustainability, and focus on financial success. Our reimagined theme, "Cultivating the Future of Brand Champions," offers a deep dive into these champions' transformative role in shaping brand identities and influencing consumer engagement.

At the heart of our conference, we will explore how Brand Champions are not just creating brands but are actively redefining them. Attendees will gain insights into successful strategies for nurturing Brand Champions who can authentically connect with diverse and discerning audiences. We will showcase inspiring case studies and the latest trends in champion-driven branding.

Moreover, the conference will empower participants to elevate existing brands by fostering Brand Champions. Discover how to inject your brand with purpose, sustainability, and authenticity, and learn how these champions can amplify your brand's voice through sponsorship marketing and robust community engagement.

Transformation through Brand Champions signifies progress in the marketing world. It will provide the knowledge and inspiration to cultivate these champions, ensuring your brand's relevance and resonance in a rapidly shifting landscape.

In an era where dynamic partnerships and community-centric marketing are essential, our conference will underscore the critical role of Brand Champions in leveraging sponsorships for growth. Attendees will better understand how to engage and empower these champions, utilizing their influence to forge strong community connections and drive brand success.

Understanding the journey and impact of Brand Champions is crucial for those in the sponsorship realm. This conference will offer vital insights into the evolving role of these champions, enabling sponsorship sellers to more effectively align their offerings with brand objectives, creating mutually beneficial partnerships.

Join us at this event for a journey into the future, where cultivating Brand Champions is at the forefront of brand success, sponsorship marketing, and community engagement, charting a new course in the dynamic world of marketing and consumer connection.

Session Types:
C-Suite Keynotes:
• These sessions delivered by changemakers, c-level executives, and collaborators take place on the main stage with a life-size screen in a theatre-style room. Expect big thinking and big ideas to be explored in new and engaging ways.​

Talk Show:
• Talk Show sessions feature 1:1 interviews, debates, panels, and reports from around the world hosted by a diverse range of moderators and facilitators. These sessions are designed to be a collaborative and interactive experience for everyone. ​

Classroom:
• This is your chance to roll up your sleeves and do a deep dive on a particular subject or topic. In small, intimate groups, these sessions are curated to provide the professional development you need to help advance your career. ​

2024 Speakers

Andrew Greenlaw
Vice President, Sponsorship, Community & Brand

Darren Kinnaird
Managing Partner, Crankworx Events Inc.

Derrick Emsley
Co-Founder & CEO, tentree

Eliot Jackson
Chairman/Co-Founder, Grow Cycling Foundation

Heather Odendaal
Founder & CEO, WNORTH

Jacquie Sestito
Director, Brand Marketing, RBC

James Temple
Chief Sustainability Officer, PwC Canada

Jennifer Scott
VP, Community & Social Impact, Vancouver Whitecaps FC

Johanne Brousseau
Group Director, Donations, Sponsorships and Experiential Marketing, Desjardins Financial

John Pierce
Managing Partner, Player 2

Kristina Koprivica
VP, Corporate Marketing & Strategy, Kruger Products

Marco Biasiotto
VP - Retail & Digital Strategy, Primaris REIT

Mark Harrison
Founder, SponsorshipX

Megan MacKay
Director, Partnership Development, Oak View Group Canada

Rachel MacAdam
VP Marketing, SkipTheDishes

RJ Kraus
Head of Sponsorship Intelligence, KORE Software

Ryan Hughes
CSO and Head of Client Success, Humanity

Sandy Ward
Founding Member, Indigenous Women Outdoors

Scott Moore
CEO, Invictus Games 2025 Vancouver/Whistler

Stefan Wyman
Head of Sports Marketing, Canyon Bicycles

Stephanie Labbé
General Manager, Vancouver Whitecaps Women

Steve Levy
COO, Ipsos Canada

Tom Pistore
President, Oak View Group

Zaileen Janmohamed
President/CEO, Bay Area Host Committee (BAHC)

2024 Sponsors

MAIN STAGE SPONSOR:
• OVG Oak View Group

HOSTESS SPONSORS:
• PNE
• Vancouver Whitecaps FC
• Primaris