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Event Date |
Thu May 16 BST (over 5 years ago)
In your timezone (EST): Thu May 16 4:00am - Thu May 16 6:30pm |
Location |
Mintel House
4 Playhouse Yard, London EC4V 5EX, UK |
Region | EMEA |
Marketers in larger, established FS companies often lament complex processes and legacy IT systems that stand in the way of a more agile working environment to keep up with smaller start-ups. To compete, companies try many different approaches, from reforming internal processes and structure to investing in start-ups.
But what if being a challenger brand is about mindset, rather than structure? Our expert panel invites you to leave scepticism at the door as they share their experiences of creating and maintaining a working culture that encourages new ideas and experimentation - keeping a challenger spirit even in a big organisation.
2019 Speakers
Steven Amos
Chief Commercial Officer, Raisin
Nick Liddell
Director of Consulting, The Clearing