Strategies For Building Brand Loyalty 2022 | Financial Times | 17 October 2022 | Virtual Event
Venue
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| Event Date |
Tue Oct 18 UTC (about 2 years ago)
In your timezone (EST): Mon Oct 17 8:00pm - Mon Oct 17 8:00pm |
| Location | Virtual Event |
| Region | All |
Details
Business success has always been driven by a company’s ability to build a positive emotional connection between its customers and its brand. Enhanced customer loyalty has the power to set winning brands apart. What has changed in the digital era, though, is the means companies use to build and maintain loyalty. According to a recent survey of executives, 63% of businesses are now adopting technology, such as artificial intelligence (AI) and machine learning, to enhance their customer service operations.
Speakers
2022 Speakers
Nadina Guglielmetti
Vice President, General Manager, Marketing, The Vitamin Shoppe
Allan Rayson
EVP, Chief Technology Officer and Chief Innovation Officer, Encore Bank
Will Gordy
Director, Workplace & Customer Experience, Verizon Business Group
Patricia Nilsson
Consumer Industries Reporter, Financial Times
Sponsors & Partners
2022 Partner
• Verizon