Symposium for the Marketing of Higher Education 2017 | American Marketing Association | 12 November 2017 | Atlanta Marriott Marquis, 265 Peachtree Center Avenue Atlanta, GA 30303

Connect with more than 1,200 of your higher ed peers to hear best practices, work through shared challenges and discover fresh ways to engage your audiences.

Join us where marketing meets learning.

2017 Speakers:

Kimberly Stern
Director of Social and Digital Media, Colorado State University

Jen Smith
Assistant Director of Social and Digital Media, Colorado State University

Tom Hayes
Dean, Williams College of Business, Xavier University

Christie Harper
Assistant Vice President of University Marketing, California Lutheran University

Brad Bohlander
Chief Communications Officer, Associate Vice Chancellor for University Communications, North Carolina State University

Robert (Bob) A. Sevier
Senior Vice President, Strategy, Stamats

Bob Johnson
Bob Johnson Consulting, LLC

Tony Poillucci
Vice President, Senior Strategist & Creative Director, VisionPoint Marketing

Matt Walters
Vice President, Content Strategist and Director of Account Services

Joshua Dodson
Director of Integrated Marketing, VisionPoint Marketing

Stefanie Miller
Senior Vice President, Strategic Partnership Marketing, The Coca-Cola Company

Stephanie Geyer
Web Strategy and Interactive Marketing, Ruffalo Noel Levitz

Lance Merker
President and CEO, OmniUpdate

Kim Reid
Principal Analyst, NRCCUA/Eduventures

Rob Zinkan
Associate Vice President of Marketing, Indiana University

Suzanne Petrusch
Enrollment Management, Presbyterian College

David Marshall
President and Product Manager, Mongoose

Nicole Ziady
Assistant Vice President, Marketing and Digital Communications, University of Cincinnati

Celia Cameron
Vice President of Marketing and Communications, Cabrini University

Kimberly Elenez
Chief Marketing Officer, Development, University of North Carolina-Chapel Hill

John Kiralla
Vice President for Marketing and Communications, Loyola Marymount University

Elizabeth Scarborough
CEO and Partner, SimpsonScarborough

Jason Simon
Vice President and Partner, SimpsonScarborough

David W. Martel
Vice President for Communications and Chief Marketing Officer, University of Virginia

Carol Keese
Associate Vice President, Marketing, University of Virginia

John Campanella
CEO, Principal, 160over90

Cory McCall
Co-Chief Creative Officer, Principal, 160over90

Tony Dobies
Social Media Director, West Virginia University

Sharon Martin
Vice President for University Relations, West Virginia University

Dan Erwin
Marketing Client Manager for Development, University of San Francisco

Mary McInerney
Associate Director of Development Communications, University of San Francisco

Molly M. McCarthy
Managing Director of Marketing and Communications, University of Washington’s College of the Environment

John Meyer
Assistant Director of Science Communication at the University of Washington’s College of the Environment

Akeel Haider
Vice President of Innovation and Strategy, Sparkroom

David W. Oxtoby
President Emeritus, Pomona College, Visiting Scholar at Harvard Graduate School of Education 2017-18

Eric Sickler
Vice President, The Thorburn Group

Debra Lukehart
Vice President for Communications, Grinnell College

Dr. Mark Putnam
President, Central College

Key Nuttall
Chief Communications Officer, Wesleyan University

Deborah Katz
Marketing Director, Wesleyan University

Ned Jones
Vice President for Enrollment Management, Siena College

Melissa Fiorenza
Senior Editor, CCA

Daniel Kehn
Vice President Strategy and Marketing, CCA

Allison Turcio
Director of Digital Recruitment, Siena College

Laura Pasternak
Principal, MarketPoint

Lisa Akchin
Assoc. Vice President, Marketing and Public Relations and Assistant to the President at UMBC

Miriam Tillman
Assistant VP of Marketing & Creative Services at UMBC

JoAnn Peroutka
Co-Founder, Educe

Stephen Jendraszak
Director of Marketing, Augsburg University and Luther Seminary

Rebecca John
Chief Marketing Officer, Augsburg University and Luther Seminary

Aaron Blau
Client Executive, Digital Marketing Services, Stamats

Grant De Roo
Research Analyst/Consultant, Stamats3

Kim Todora
Communications and Brand Strategist, Promotional Products Association International (PPAI)c

Ehud Or
Vice Director-General for Strategic Planning & Marketing, Tel Aviv University

Alon Weinpress
Director of Marketing Unit, Tel Aviv University

Rava Eleasari Gelbetz
Communications Dir., Development and Public Affairs Division, Tel Aviv University

Atara Bieler
Strategic Planning Manager

Brian Coughlin
Manager, Eduvantis Digital, Eduvantis LLC

Amy Schmitz
Assistant Dean for Marketing and Communications, Eller College of Management, University of Arizona

Todd Carter
Assistant Vice President of Marketing and Communications, Michigan State University

Rob Zaebst
Director of Digital Strategy, Michigan State University

Chris M. Kormis
Assoc. Dean and Chief Marketing Officer, Georgetown’s McDonough School of Business

Julie Zito
Assistant Vice President of Marketing, American University

Gil Rogers
Director of Enrollment Marketing, Chegg

Michael Stoner
Co-founder/President, mStoner

2017 Sponsors:

THOUGHT LEADERS:
• Adobe
• Mongoose

HIGHER ED:
Lipman Hearne

INDUSTRY EXPERTS:
• MediaOcean
• Collegis Education
• inMotionNow
• PPAI

SPONSORS:
• Blue Moon Consulting Group
• Carnegie
• Centro
The Chronicle
• Digital Pulp
• Ethode
• Libris
• MNDPWR
• mStoner
• Oho Interactive
• University Promos and Print