Tech Companies, How to Avoid Greenwashing and Its Consequences 2023 | Gartner | 26 July 2023 | Online
Venue
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| Event Date |
Thu Jul 27 UTC (over 1 year ago)
In your timezone (EST): Wed Jul 26 8:00pm - Wed Jul 26 8:00pm |
| Location | Online |
| Region | All |
Details
Sustainability is a top consideration for customers, investors, and employees in their buying, investing, and job-seeking decisions. Misleading or embellishing sustainability claims, called “greenwashing,” may resonate in the short-term with stakeholders, but can open companies up to liability, expensive consequences, and brand damage. For B2B technology providers, the landscape of greenwashing risk is a bit unclear. When communicating your strategy, greenwashing risks can be an accidental hazard. Authentic communication about environmental practices must be a cross-functional effort. Join this complimentary webinar to understand why a sustainability strategy matters to your organization and how you can identify and mitigate greenwashing risks.
• Understand why sustainability strategy matters
• Find out how greenwashing applies to tech companies
• Explore cross-functional perspective to mitigate greenwashing communication risks
Speakers
2023 Speaker
Molly Beams
VP Analyst, Gartner