The Gartner CMO Leadership Vision for 2024 2023 | Gartner | 13 November 2023 | Webinar
Venue
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| Event Date |
Tue Nov 14 UTC (about 1 year ago)
In your timezone (EST): Mon Nov 13 7:00pm - Mon Nov 13 7:00pm |
| Location | Webinar |
| Region | All |
Details
Customer demand and buying behaviors continue to fluctuate unpredictably amid pandemic waves, supply chain disruption, inflationary price increases and geopolitical instability. At the same time, strategic marketing priorities — such as innovation, customer experience (CX) and digital commerce — transcend functional boundaries, becoming enterprise priorities with complex cross-functional execution. Also, traditional sources of brand value face pressure from new forces, including disruptive adapt their strategies for efficient growth in a high-velocity world, with a relentless focus on customer value, purposeful evolution of the marketing function and continual optimization of brand value.
• Identify the major trends affecting as they head into 2024
• Determine the top priorities that face in this volatile environment
• Know the actions must take now to succeed moving forward
Speakers
2023 Speakers
Ewan McIntyre
VP Analyst, Gartner
Sharon Cantor Ceurvorst
VP, Research, Gartner