The MarTech Summit 2022 - Hong Kong | BEETc. | 24 May 2022 | Sheraton Hong Kong Hotel & Towers, 20 Nathan Rd, Tsim Sha Tsui, Hong Kong
Venue
Sheraton Hong Kong Hotel & Towers
Sheraton Hong Kong Hotel & Towers, 20 Nathan Rd, Tsim Sha Tsui, Hong Kong
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| Event Date |
Wed May 25 HKT (over 2 years ago)
In your timezone (EST): Tue May 24 12:00pm - Tue May 24 12:00pm |
| Location |
Sheraton Hong Kong Hotel & Towers
20 Nathan Rd, Tsim Sha Tsui, Hong Kong |
| Region | APAC |
Details
Why Attend?
When you think of events filled with convenience and professionalism, Hong Kong will make anyone’s shortlist. Which is why we’re heading to Hong Kong. A city with a world-class infrastructure and companies at the top of their game. Enjoy 2 days full of learning and the convenience of dedicated networking meetings during and after the summit. Get set to learn all the latest MarTech trends in a trendy haven.
Topics
Data-Driven Marketing
01. Data-Driven e-Commerce Strategy
02. Customer Data Optimisation
03. Data Contextualisation
04. Measuring Marketing ROI
05. Account-Based Marketing
06. CDP in a Cookieless World
07. SEO Excellence
08. Data Loss Prevention
Customer Experience & Engagement
01. Chatbots & AI Drive Engagement
02. Customer Centric Strategy
03. Loyalty & Retention
04. Omni-Channel Marketing
05. Digital Experiences
06. Digital Storytelling
07. O2O Marketing Innovation
08. Persona Research
Emerging Marketing Technologies
01. Location-Based Experience
02. Influencer Marketing Tools
03. Marketing Automation
04. AR/VR
05. Programmatic Media
06. Impact of 5G, AI & IoT
07. Capitalise on Disruptive Technologies
08. Leveraging Multi-Types of Content
Digital Transformation
01. The Role of Marketing Leaders
02. New Partnerships
03. Digital Workplace & Cybersecurity
04. ML & AI in Marketing
05. Digital Sustainability
06. GDPR Transforming Marketing
07. The Impact of Data Mining/Mapping
08. The Power of APIs
Speakers
2022 Speakers
Chris Leung
Director, Brand Management, Select Service Brands – Asia Pacific, Marriott International
Samuel Hui
Chief Transformation Officer, HKBN
Romain Rouquier
VP of Data, South China Morning Post
Rachel Lam
Head Of Marketing, HK and SH, Saxo Markets
Christine Chan
Head of Business Development and Marketing, Deacons
Lawrence Chau
Head Of Marketing Communications Department, Midland Holdings Limited
Chris Ngan
GM, Hong Kong & Taiwan, The Trade Desk
Chelsea Perino
Managing Director, Global Marketing & Communications, The Executive Centre
Melvin Chng
Area Director, Hong Kong, Meltwater
Colman Ho
Branding, Marketing and Ecommerce Lead, uCloudlink Group
Sarah Mathews
Group Head of Media Partnerships APAC, Tripadvisor
Victor Cobo Ramirez
Director, Digital Marketing and Transformation, Asia, Manulife
Daniel Cantorna
VP Data Insight & Technology, Collinson
William J. Ferrell II
Associate Director, Digital Brand, Colgate-Palmolive
Felix Tsui
Head of Strategy Planning & Execution, The Club By HKT
Travis Teo
Co-Founder and Executive Director, Adzymic
Tony Lo
Country Lead for Hong Kong & Taiwan, Verticurl
Janis Tse
Global Marketing Director, Plaza Premium Group
Ken Ip
Group Head of Marketing/AGM, B.S.C. Group Limited
Maybelyne Ng
Head of Marketing & Communications, APAC, Benoy
Vincent Leung
Global Head of Digital Brand Marketing, Lenzing Group
Edith Wong
Chief Marketing Officer, Invest Hong Kong
Eric Thain
General Manager, Brand Development, HK Express
Akina Ho
Head of Digital Transformation & Innovation, Great Eagle Holdings Limited
Sponsors & Partners
2022 Sponsors
• Microsoft
• The Trade Desk
• Meltwater
• APSIS
• Verticurl
• Appier
• Adzymic
• CXO Innovation