Venue
VIRTUAL EVENT

What is Qwoted?

Qwoted is a free expert network: we help reporters connect with experts & we help those same experts build relationships with top reporters.

Event Date Tue Aug 25 EDT - Wed Aug 26 EDT (over 1 year ago)
Location VIRTUAL EVENT
Region Americas
Details

It's not the technology, but the execution. As the data-driven apparatus around automated advertising and real-time targeting penetrates every aspect of media and marketing, the challenge is mastering the tactics, not the tech. What is the data strategy that fuels this marketing machine? How do advertisers attach realistic KPIs to campaigns up front, plan with transparency in mind, target outcomes, not just consumers, ensure efficiency and impact in specific channels like mobile, video and Amazon?

At this year's summit marketers and senior media buyers and planners will share how they build new KPIs around outcomes, not just impressions. How is the gusher of consumer data being managed, vetted and valued? What can we learn from the new generation of direct-to-consumer brands about all of these evolving strategies? And how will we integrate new channels of data-driven and automated media like Amazon ads, audio, and out-of-home?

Speakers

Steve Smith
MediaPost, VP, Editorial Director, Events

Sponsors & Partners

2020 Sponsors

TITLE SPONSOR:
• CADENT
• MiQ
• CATALYST
• VIANT
• bouncex
• KERV interactive