Venue
Fairmont Austin
Fairmont Austin, 101 Red River St, Austin, TX 78701, USA

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Event Date Fri Mar 13 CDT (almost 2 years ago)
In your timezone (EST): Fri Mar 13 1:30pm - Fri Mar 13 2:30pm
Location Fairmont Austin
101 Red River St, Austin, TX 78701, USA
Region Americas
Details

There’s more to Black culture than fashion, music, and sports. Our preoccupation on "marketing to minorities” misses the incredible impact minorities have had on “majority” marketing. I will explore how everything from Black parenting styles to Black tourism trends and more have impacted “majority marketing.” This talk will explore the thin line between getting it and veering into exploitation & appropriation. In addition, I'll explore the shifting dynamics in how we as consumers choose to label ourselves and how brands must respond to the new agency users have.

Speakers

2020 Speaker

Darien Labeach
Huge

Sponsors & Partners

2020 Sponsors

• WHITE CLAW
• AMERICAN EXPRESS
• audible
• KIA
• THE AUSTIN CHRONICLE