Venue
55 Gresham St, London EC2V 7EL

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Event Date Thu Jun 16 BST (in 18 days)
In your timezone (EDT): Wed Jun 15 7:00pm - Wed Jun 15 7:00pm
Location 55 Gresham St, London EC2V 7EL
Region EMEA
Details

In the 2022 Letter to CEOs, CEO of BlackRock, Larry Fink emphasises the importance of having a clear purpose that is consistent in values which in turn leads to stakeholder capitalism.

A form of capitalism that is driven by profitability for employees, customers, supplies, and communities that the company relies on to prosper.

By building a company around purpose and the consumers, firms can incorporate innovation, purpose, and profitability for all stakeholders. In this session, we will look at how asset managers CMO’s can successfully incorporate brand purpose into corporation strategies.

We will ask how brands build around purpose allowing giving back to the communities leading to business prosperity.

Speakers

2022 Speakers

Chris West
CEO, Verbal Identity

Ian Henderson
Marketing Communications CEO & Consultant, AML

Courtney Waterman
Head of Creative Marketing, Ninety One

Philippa White
Founder & CEO, The International Exchange

Andy McQuillan
Global Director of Marketing, Legal & General Investment Management

Scott Stevens
Establishment Commercial Director, St James's Place Wealth Management

Sponsors & Partners

2022 Sponsor

• Public is Sapient