Thu Jun 16 BST (in 18 days)
In your timezone (EDT): Wed Jun 15 7:00pm - Wed Jun 15 7:00pm
|Location||55 Gresham St, London EC2V 7EL|
In the 2022 Letter to CEOs, CEO of BlackRock, Larry Fink emphasises the importance of having a clear purpose that is consistent in values which in turn leads to stakeholder capitalism.
A form of capitalism that is driven by profitability for employees, customers, supplies, and communities that the company relies on to prosper.
By building a company around purpose and the consumers, firms can incorporate innovation, purpose, and profitability for all stakeholders. In this session, we will look at how asset managers CMO’s can successfully incorporate brand purpose into corporation strategies.
We will ask how brands build around purpose allowing giving back to the communities leading to business prosperity.
CEO, Verbal Identity
Marketing Communications CEO & Consultant, AML
Head of Creative Marketing, Ninety One
Founder & CEO, The International Exchange
Global Director of Marketing, Legal & General Investment Management
Establishment Commercial Director, St James's Place Wealth Management
• Public is Sapient