The Top Trends in Digital Marketing: Consumer Goods 2023 | Gartner | 30 August 2023 | Webinar
Venue
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| Event Date |
Thu Aug 31 UTC (over 1 year ago)
In your timezone (EST): Wed Aug 30 8:00pm - Wed Aug 30 8:00pm |
| Location | Webinar |
| Region | All |
Details
Consumer-products marketing budgets increased from 8% of total revenue in 2022 to 10.9% in 2023, which, according to the Gartner CMO Spend and Strategy Survey, is the largest increase across industries. While promising, hurdles remain for continued growth. Consumer behavior shifts attributed to a pending recession, inflationary concerns, rising health consciousness, sustainability, and demand for brand authenticity will challenge consumer product brands’ digital marketing efforts. To stay relevant in a highly competitive environment, brands must keep informed on industry trends and behavioral shifts in a rapidly evolving digital landscape. This complimentary marketing webinar will explore consumer behaviors, trends, and best-in-class digital marketing that shape the consumer products industry and help chief marketing officers (CMOs) and digital marketing leaders refine their strategy for 2023 and beyond.
• Understand the best-in-class digital marketing strategies that are shaping the consumer product industry
• Hear insights on how to meet the shift in consumer behavior in 2023 and beyond
• Learn how CMOs are prioritizing strategies, channels and resources in budget constraints
Speakers
2023 Speakers
Noam Dorros
Director Analyst
Greg Carlucci
Sr Director Analyst