The Unfolding Impact of AI 2023 | GoTo | 12 December 2023 | Online

The world changed dramatically in late 2022 with the introduction of ChatGPT 3.5 from OpenAI. For the first time, people across the globe had access to an easy-to-use artificial intelligence tool that could impact their ability to do their job. The ensuing onslaught of applications and pressure to explore and adopt AI technology has created turmoil at all levels. During this session, we’ll address the valid concerns of implementing transformational technology, given the different mindsets of finance leaders. Explore AI’s hype cycle and look at what’s transpired in the past year to tease out the practical applications of AI from the hype with Adrian Wilkinson, a 30-year marketing veteran, and Product Marketing Manager at Prophix, a leader in financial performance management.