Transform Your Marketing Organization Into a Strategic, Adaptive Powerhouse 2023 | Gartner, Inc. | 23 August 2023 | Webinar

With marketing's tightening budgets, increasing complexity, and expanding responsibilities combined with generative AI, there is a constant battle for talent, and the marketing organization must adapt to not only keep up but also stay ahead. In order to build an adaptive marketing organization, CMOs must create a flexible organizational structure. Customer-centric and strategic marketing organizations are led by insights units and managed by experts in marketing operations who encourage freedom of thought and systemic thinking. This complimentary marketing webinar will give CMOs and marketing executives the knowledge they need to transform their marketing organization into a strategic and adaptive powerhouse that will not only benefit the organization but also take it into relatively uncharted and challenging territory. The time to plan and budget for 2024 is now.

• Apply key trends in marketing organizational design for 2024 planning and resource forecasting
• Integrate strategic and logical thinking to your marketing organization structure
• Understand how marketing operations and insights teams are vital for effective marketing

2023 Speakers

Sally Witzky
Sr Director, Analyst