Understanding the Potential of the Metaverse 2022 | FT Live | 24 May 2022 | HCLTech Pavilion, Promenade 66, 7270 Davos Platz, Switzerland

The metaverse is still a relatively unknown entity, however surveys have shown that 42% of business leaders already believe that it will be ‘transformational’. Some companies such as PWC, Adidas and Gucci are already buying real estate in the virtual world. Some analysts predict that global metaverse revenue opportunity could reach $800 billion as around 50% of adults worldwide said they would consider joining the metaverse. However the implications for the day to day lives of the public and businesses remain yet to be seen.

To successfully operate in the metaverse companies will need to rethink every aspect of their operations including marketing, products and customer service. While existing marketing strategies will need to be rebuilt from the ground up to reflect the fact that people may have totally different interests, styles and personalities in the metaverse. It is unlikely that users will want to experience advertising as they do online, with pop ups and unskippable ads affecting the user experience. Will businesses be able to adapt to this complete disruption of their traditional business models? How will consumer habits evolve within the metaverse? What will the outcome be for those companies who refuse or fail to successfully pivot to this new world?

This panel discussion organised by the Financial Times, in partnership with HCL Technologies, will discuss how the metaverse could transform business and what companies need to do to create successful strategies for Web 3.0.

2022 Speakers

Kalyan Kumar
CTO and Head of Ecosystems, HCL Technologies

Rana Foroohar
Global Business Columnist and an Associate Editor, Financial Times

2022 Partner

• HCL Technologies